Growing an e-commerce business means understanding what customers want to buy and turning that knowledge into product launches and campaigns. That work spans market research, storefront design, advertising, emails, and other key tasks. It all requires skills and time that business owners also need for building products and serving their customers.

Today we’re sharing how e-commerce businesses can use Perplexity Computer to manage the key workflows that accelerate their growth. Owners can use Computer to build pages for the products they want to promote and launch ad and email campaigns. Computer connects with Shopify for store data and landing pages, Meta for advertising, and Klaviyo for email marketing.

Brands can create skills with their design guidelines and brand voice, so Computer always applies them across pages, ads, and emails. Computer brings together the latest AI models best suited to complete different parts of this work, including analyzing sales, creating images and videos, and preparing reports.

With Computer coordinating the work, a team can identify a sales opportunity in Shopify, build a landing page for the selected products, and launch ad and email campaigns through Meta and Klaviyo.

A goal and clear boundaries

Business owners start by describing the goal, the offer, and the campaign constraints, along with any brand materials they want Computer to use. The request they make to Computer can be as specific as: “Promote our new summer collection with a 15% discount, a two-week Meta ad campaign capped at $1,000, and a Klaviyo email campaign for existing customers. Show us all materials for review before launch.”

Computer does the work within the goals, budgets, and approval requirements the business sets. Teams specify which actions need review, including publishing pages, sending emails, and spending on ads.

Product analysis and pages in Shopify

Business owners launch campaigns after deciding which products to feature and how to present them. Computer makes that easier by analyzing Shopify product-sales data to understand what's selling and recommend products or collections to promote.

A team can ask: “Analyze our Shopify product sales over the past 30 days, recommend a collection to feature, and build a landing page using our brand guidelines. Show us the page before publishing.”

Computer then builds that on-brand landing page in Shopify for the products, collection, or new product launch. Teams make final edits directly in the Shopify editor, with the product information, offer, and design in place to support the campaign.

Ad campaigns on Meta

Business owners can use the products and offers featured on the Shopify page as starting points for ad campaigns. Computer combines that information with competitor research and existing ad performance to develop creative for Meta, using the brand skill to determine the copy and design.

Computer creates static ads. It also turns successful videos into new variations, giving teams more creative options to test. Business owners can have Computer then set up the campaign in Meta, upload ads with consistent naming, and link them to the corresponding Shopify landing page.

That keeps the offer consistent between the ad and the store.

Email campaigns in Klaviyo

Teams can also use Computer to build email campaigns around the same products and offers used in the storefront and ads. In Klaviyo, Computer uses available customer data to build or select an audience that fits the campaign's goal, like existing customers for a new collection launch.

Computer writes the email copy, applies the brand's design guidelines, adds product information, and links to the campaign's Shopify page. It can then develop the campaign in Klaviyo and schedule or send it after the required review.

The result: a complete email campaign with an audience, on-brand content, and a clear destination for customers. The emails, ads, and storefront page all amplify the same launch.

Getting started

Teams start with a focused task, such as analyzing Shopify sales and preparing a campaign for review, then connect the accounts needed for that work.