Last week, the Partner Forum at Pure Accelerate London brought EMEA partners together for a day built around one idea: The strongest path forward is built together. Ricardo Moreno, VP of Global Partner Sales at Everpure, opened the day by framing what was ahead. AVP of EMEA and LATAM Partner Sales Craig Robertson followed with a direct look at EMEA strategy and priorities for the year ahead, straight from the people setting it.
The day’s most candid moment came during a live partner proof point. The fireside chat between Everpure CMO Lynn Lucas and Ethos Co-Founder Martin Whittle unpacked what’s actually working in the field, not a polished case study, but a real conversation. That was followed by an alliance panel with leaders from CrowdStrike, Commvault, Kyndryl, and BMC, digging into how regulation is reshaping the competitive landscape and how partners can turn that shift into an advantage. Cheri Schumacher, AVP of Global Partner Programs and Experience, then walked the room through what’s changing to reduce friction across the partner experience.
But the moment the room had been building toward all day was the recognition of our EMEA Award winners—partners who didn’t just show up—they led.
“These wins don’t happen by accident. Behind every award is a partner who invested the time to understand not just our platform, but their customers’ real challenges. That’s the kind of partnership that builds a region, not just a deal.” –Craig Robertson, AVP, EMEA and LATAM Partner Sales, Everpure
The 2026 EMEA Award Winners
Congratulations to this year’s winners:
- EMEA Partner of the Year — Softcat
- EMEA Subscription Partner of the Year — Computacenter AG & Co. oHG
- EMEA Distributor of the Year — TIM AG
- EMEA MSP of the Year — Tata Consultancy Services
- EMEA Alliance Partner of the Year — Commvault
- EMEA GSI Partner of the Year — NTT DATA
- EMEA Alliance Momentum — Red Hat
The Partner Forum closed the way it should—with an open floor and unscripted live Q&A that gave partners direct access to leadership and the chance to ask the questions that matter most to their business.
“If this year’s winners are any indication, EMEA isn’t just keeping pace; it’s setting it. I couldn’t be prouder of what this ecosystem has built together, and I’m even more excited for what’s next,” Robertson added.
Looking ahead
Continued investment in the Everpure partnership is what makes moments like this possible. Congratulations again to this year’s EMEA Award winners, and thank you to every partner across the region who showed up, leaned in, and helped make Pure Accelerate London one to remember.
Stay tuned for what’s next as we carry this momentum through the rest of H2.
— Tom Ayres, Global Partner Content and Communications Manager, Everpure
