Esports fans are already betting on their favourite games. Why are you missing out?
A market that has stopped being niche
The esports betting market generated $2.8bn in gross gaming revenue for licensed operators in 2025. These results have been fuelled by the popularity of major titles – Counter-Strike 2 alone accounted for 57% of full-year 2025 wagering. League of Legends took 27%. But the market is not limited to established titles, with Valorant’s betting volume growing 175% year over year since Riot Games partnered with GRID to first introduce its official data to the betting market in 2023.
The audience explains why. 640 million people watched esports last year. Most are under 30, mobile-first, and stats hungry – the exact profile sportsbooks aim to attract, but also the pickiest demographic to convince.
The demand is there, and now we make meeting it easy.
Esports tournaments sell out stadiums and draw millions of global viewers
Get ahead of the game with esports in the Sportradar Unified Odds Feed
To succeed in esports, you cannot offer a general-market approach or rely on subpar products to attract esports fans. With the complexity and fast pace of esports, these digital-native and data-savvy fans are increasingly placing the majority of their bets in-play.
Recognizing this rapidly growing market, we partnered with the premier esports betting providers – GRID, DATA.BET, and Inplaymatrix, to provide you with a full esports betting product with ultra-low-latency, coverage breadth, and deep in-play markets.
Now, esports comes through your Sportradar Unified Odds Feed. Same feed. Same integration. Same certification. No new provider contracts, no extra developer work.
That’s 40,000+ matches a year across 600+ tournaments – IEM Cologne, LoL Worlds, VCT Masters. You get live data, live streaming, pre-match and in-play odds, plus engagement tools and widgets that attract new audiences and keep your players active and invested. Current coverage spans premier titles: Counter-Strike 2, Dota 2, League of Legends, and Valorant, with more titles coming through the year.
Whether you’re looking to cross-sell existing customers into this fast-growing sport or acquire new digital-native esports fans for your sportsbook, we have you covered. Our industry-leading integrity services underpin all of it, so you can be confident in the security and fairness of every match you offer.
What to do next
Flexibility is built in from the start. You choose different providers based on your specific needs. There’s no need to integrate with individual providers directly.
If you’re already with us, talk to your account manager, and you’ll be taking bets on VCT, Worlds, and IEM this season.
If you’re not – speak to our esports team
Check out our full esports offering here.
Sources: Newzoo 2025 audience data; SiGMA esports betting revenue and bet-size data; Allied Market Research esports industry forecast; Track360 2025 handle-share data. Each figure is footnoted individually.
