A new staffer joins your marketing team. They have experience in their role, but not at your company. Luckily, they are using WRITER, which is now equipped with a new shared context layer: Enterprise Brain. As they situate themselves and begin planning their first project, they are privy to the facts, decisions, and patterns they need to be successful. And they didn’t need to spend years on the team to gain that context.
Your fresh-faced hire spins up their first proposal for a campaign brief, noting how it relates to the industry research and marketing projects launched over the last two quarters. They know which personas have been trending in the right direction and what tools are available to ensure AEO/GEO optimization can be built in from the start.
With the brief complete and campaign production underway, the handoff goes to sales, where another relatively new employee grabs the baton, and works to spin up one-pagers, objection handlers, and outreach templates based on the campaign.
Often, this is where things break down. Most AI systems silo memory by users, projects, or team chats. If the sales team doesn’t have access to the same context, all the work the marketing team put into the message and product details can quickly become generic and inaccurate.
Today, WRITER is launching a new feature to solve for that. Enterprise Brain is a shared context system that has collected and made everything a company knows about its brand, its customers, and its go-to-market motion available to agents across the entire marketing and revenue organization.
Enterprise Brain captures two kinds of context that are critical to how any scaled team runs: what your teams learn and decide as they work, and the established guidelines your company needs every agent output to adhere to. And it takes the raw input from your teams’ work with WRITER – in live conversations, sessions, and documents – and makes it usable for agents. It digests your brand guidelines, compliance logic, and approved assets, and turns them into a shared foundation for agents working across your customer journey.
Raw Intelligence is overrated
Frontier AI models keep getting smarter, but raw intelligence isn’t solving the problems our clients – large enterprises with multiple in-house brands operating in highly regulated industries – are facing today. No matter how intelligent a model is, if it doesn’t have the context of the work being done and the ability to surface the right insights across teams and departments. The dream of automating the customer journey – from research and prospecting to campaigns and nurture – remains out of reach.
What we hear again and again is that point solutions and general-purpose AI platforms make it difficult for users to leverage the context and cooperation experienced teams have built up over time. That leads to generic, off-message, or noncompliant outputs that damage your brand, and siloed workflows that burn through token budgets as multiple teams and employees run parallel processes.
Models are becoming a commodity. Your competitive edge is the knowledge and brand you’ve built up over time. This information can be difficult to quantify and curate. Much of it sits in your employee’s heads, is scattered across different systems of record, and gets lost when work product changes hands from marketing to sales.
The future of go-to-market is the entire GTM team working as a single function. Not marketing in one corner, sales in another. One team, one motion. Today, we’re making that available to every enterprise — and making sure they can adopt it with no engineering required.
What’s in your Enterprise Brain?
It’s everything a company knows about its brand, its customers, and its go-to-market, made usable for agents. It intelligently captures and manages context across the entire customer journey — making it accessible to the right team members, right when they need it.
Every agent reads from Enterprise Brain before it produces anything. And every campaign writes back to it when it’s done. Agents produce work that’s unmistakably yours. And the system gets smarter with every campaign it runs and every deal it touches.
Enterprise Brain brings together two kinds of company context:
- What your teams learn as they work: the decisions they make, the customer signals they uncover, and the preferences and judgment they develop over time.
- The guidelines your organization has already established: your brand, messaging, approved content, visual identity, and compliance requirements.
One grows through the work your teams do. The other gives every agent a trusted foundation to work from. Together, they turn your company’s knowledge and judgment into context every agent can use.
“Every enterprise on earth can buy the same models and the same reasoning from the labs, the hyperscalers, or a hundred startups built on top of them. When your competitor can buy the same intelligence you can, intelligence becomes commoditized,” said May Habib, co-founder and CEO of WRITER. “Competitive advantage comes from everything you can’t buy off the shelf – your brand, your creative judgment and taste, the stuff only you know about your customers, and the hard-won judgment that shapes how work gets done. We’re giving enterprise the foundational context layer to produce agentic work that’s unmistakably theirs.”
Agent Memory
We’ve built a transparent, traceable, team-level memory layer into the platform. WRITER learns your team’s decisions, ideas, and preferences, and applies that context wherever it’s needed. It’s not trapped in a single user’s account. Agent Memory draws on your team’s sessions and conversations in WRITER Meet — automatically structuring all of it into a shared context graph that WRITER Agent draws on for every task.
Intelligence compounds across the team. There’s no need for every session to start with a context dump, or for team members to waste time re-prompting agents. Your norms and updates just get absorbed into the system. The result is better drafts, fewer reviews, and faster ship times.
Critical context emerges in meetings and chat apps, but is often lost in handoffs from individuals to teams, across systems, and throughout the customer journey. WRITER for Slack and Microsoft Teams and WRITER Meet eliminate that handoff by bringing the agent into the conversation itself.
With WRITER for Slack and Microsoft Teams, users can activate WRITER Agent directly inside their workspaces, like a teammate. Users can message WRITER Agent one-on-one or tag it within a channel to ask a question or kick off a workflow. WRITER joins the conversation with organizational context, and returns answers and deliverables to the channel. The entire team can see, respond and build on the work, instead of restarting in separate sessions.
With WRITER Meet, meetings are no longer static records that live in someone’s folder, but context for agentic action. Meet brings WRITER Agent directly into virtual meetings across Zoom, Teams, and Google Meet, so everyone on the call can access the same meeting context, add meeting summaries and transcripts to shared Projects, and kickoff workflows.
Brand, compliance and approved content
Every company has employees, documents, and data that encode what has been learned and defines how it goes to market: its messaging, brand architecture, best content, visual identity, and compliance requirements. The problem with this kind of knowledge is that it’s scattered across documents and systems or stuck in people’s heads, making it difficult for the wisdom and context to reach an agent in a form it can reliably apply.
Enterprise Brain turns that fragmented knowledge into governed context that agents can use while they work. Marketing and legal teams can shape and maintain that context directly, without relying on engineers.
Today, this includes three key types of standards:
First: brand guidelines. Customers today know Voice, which captures tone and style. Enterprise Brain goes further. It captures brand and product messaging, visual identity, colors and logos, sub-brands and sub-voices. So whether an agent is writing an outbound message or producing a campaign brief, it’s working from the full picture of how your brand actually looks and sounds.
Second, a content library of approved assets. Your teams have spent years building content, campaigns, and materials that reflect your standards. Enterprise Brain makes that work available as context. So agents build on what you’ve already approved, instead of starting from scratch every time.
Third, compliance & legal policies. Today, compliance is usually applied after creation, through manual review or a separate workflow step. Enterprise Brain brings that logic into asset creation itself. The agent knows your compliance rules and legal guardrails, and applies them intelligently as it produces the work. So approval cycles can move much faster.
Built for business users
We often hear from marketing and revenue leaders that a lack of dedicated engineering resources can slow AI transformation across their departments. When you need to file a ticket to connect a data source or pull in a developer to write a custom python script, it creates friction and encourages employees to keep doing things the way they always have.
With Enterprise Brain, we set out to ensure there was no technical setup or maintenance required. You don’t have to build the infrastructure, configure rules, or even fill out forms. You give Enterprise Brain what you already have. Share examples of your work. Upload your brand guidelines. Point it at your website. It reads what you provide and builds the standards from there. And as you create new work or evolve your standards, it ingests that as context too. The system keeps up with you as things change, without someone having to maintain it by hand.
The right people in your organization govern all of this. They decide what goes in, which suggested updates get implemented, and who can access what. Enterprise Brain becomes an ambient layer that improves over time, with admins scoping it as necessary to ensure brand and messaging don’t drift, and every team member – and agent – has access to exactly the context they should.
A day in the life of a GTM employee with Enterprise Brain
It’s 9am. A field rep has a prospect call in an hour. Instead of hours of scavenging, she opens WRITER Agent, starts from an approved core deck, and asks WRITER to tailor it. WRITER reads from Enterprise Brain, and the deck that comes back is personalized, on-brand, and compliant. She didn’t have to brief an agent from scratch or dig up files for reference.
10am, the call happens. WRITER Meet captures the themes, objections, and buying signals. The prospect’s real priority isn’t what we thought — it’s reducing administrative cost. A Playbook summarizes the learnings and shares them directly to the team channel in Slack, where everyone can weigh in. Nobody had to copy notes and email them around.
Signals across many such conversations all flow into Enterprise Brain.
Now it’s 3pm. A content marketer opens a Playbook that reads those field signals, synthesizes them with first- and third-party data, and drafts revised content that leads with the cost story — in minutes instead of weeks.
Marketing produces on-brand, compliant assets. Sales personalizes them. Calls generate signal. That signal feeds back into Enterprise Brain. And a marketing Playbook turns it into the next campaign. Every loop makes the system smarter, and makes your company harder to copy.
Conclusion
Agent Memory, WRITER Meet, and WRITER for Slack are now live for all customers, WRITER for Microsoft Teams is available in early access, and we’re rolling out the brand, compliance, and content library features of Enterprise Brain starting today. We know this is incredibly complex, so we want your feedback and ideas as we continue to develop Enterprise Brain. If you’re interested, we’d love to talk.
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