Last Updated: October 15, 2026
The Universal Feed Size
Need the safest cross-platform image size for 2026? Use 1080 x 1080 px (1:1 ratio). This dimension displays perfectly as a standard feed post across Instagram, Facebook, LinkedIn, Bluesky and Threads without automatic cropping.
Every social media platform has its own image specs. Get them wrong and the visuals behind yoursocial media content strategy show up blurry and cropped. This guide gives you the exact social media image sizes and post sizes for every major platform in 2026.
Your visual identity is often the first interaction a potential customer has with your brand. A strong visual strategy makes that first impression count and getting your dimensions right is where it starts.
The right tools make resizing images across platforms fast. Use Landscape, Sprout Social’s free image resizing tool, to resize a single image for all social media sizes at once.
Why do social media image sizes matter?
Social media image sizes are the pixel dimensions, aspect ratios and file limits each platform uses to display profile photos, cover images and posts. Match them and your visuals stay sharp and uncropped.
Miss them and the platform makes the call for you. Wrong sizes signal to your audience that your brand doesn’t sweat the details. Here’s what happens:
- Cropping: The platform trims logos and text at the edges
- Compression: Fine detail turns soft and blurry
- Letterboxing: Mismatched ratios leave empty space around your image
- Rejection: Some uploads fail outright
Scheduling tools publish through platform APIs, which enforce stricter limits than the apps. Instagram’s API, for example, accepts feed images between 4:5 and 1.91:1 and nothing outside that range.
Data from our2025 Content Benchmarks Report shows images account for 48% of all brand content on Facebook. Static images are still the workhorse format, so sizing them right protects most of your output and preserves your brand identity.
Social media image sizes cheat sheet
This cheat sheet gives you the essential social media image sizes for every major platform at a glance, with profile image, cover image and primary post image all in one place.
These are the baseline specs for 2026. Publishing the wrong size means blurry visuals and automatic cropping.
Each platform has additional format requirements, including Stories, Reels, banners and more, which are covered in the full sections below cover.
What image size works on every platform?
One 1080-pixel-wide image covers most feeds. Pick the ratio that fits the placement:
- 1080 x 1080 pixels (1:1): Works across Facebook, Instagram, X, LinkedIn, Threads and Bluesky feeds
- 1080 x 1350 pixels (4:5): Wins more vertical space in mobile feeds
- 1080 x 1920 pixels (9:16): Covers Stories, Reels, TikTok photo mode, Snapchat and YouTube Shorts
- 1000 x 1500 pixels (2:3): Pinterest’s recommended size and the one exception to the 1080-pixel rule
Use JPG for photos to keep files small and PNG for graphics with text, logos or sharp edges. Upload the highest-quality file within each platform’s limit and let the platform do the compressing. Keep key text and logos away from the edges so circular crops and UI overlays don’t hide them.
Facebook image sizes
Facebook remains one of the most widely used social media platforms for brand content. Getting your social media image dimensions right ensures your visuals display crisp and professional across every device and placement.
Desktop and mobile render images differently, so choose dimensions based on where your audience primarily views your content.
Learn more about Facebook image sizes
Facebook personal and Business page profile picture sizes
Your personal or Business Page profile image is your first impression on Facebook. It appears on your timeline layered over your cover photo and shows up whenever you post, comment or appear in search results.
Facebook profile picture image guidelines
- Recommended image size: 320×320 pixels
- Minimum file size: 180×60 pixels
- Displays: 176×176 pixels (desktop) 196×196 pixels (smartphones) 36×36 pixels (most feature phones)
- 176×176 pixels (desktop)
- 196×196 pixels (smartphones)
- 36×36 pixels (most feature phones)
- Recommended file type: JPG, PNG
- Profile pictures are cropped to a circle
Facebook profile and Business Page cover photo sizes
YourFacebook cover photo only appears on your Facebook profile page, and it stretches across the entire screen, giving you more freedom to choose something creative or supplement your profile picture. Use this space to post something that speaks more toward you as an individual or highlight a brand campaign.
Facebook Business Page cover photo image guidelines
- Aspect ratio: 16:9 (on desktop) 2.4:1 (on mobile)
- 16:9 (on desktop)
- 2.4:1 (on mobile)
- Minimum required size: 400×150 pixels
- Recommended image size: 851×315 pixels
- Mobile display size: 640×360 pixels
- Max file size: 100kb
- Recommended file type: JPG, PNG
Facebook personal profile cover photo image guidelines
- Aspect ratio: 16:9 (on desktop) 2.4:1 (on mobile)
- 16:9 (on desktop)
- 2.4:1 (on mobile)
- Minimum required size: 720 pixels wide
- Max file size: 100kb
- Recommended file type: JPG, PNG
Pro-Tip:
The left side of your cover photo will be covered by your profile picture. On mobile, up to 75% of your profile picture will overlap into the cover photo. Plan your text placement accordingly!
Facebook timeline image post sizes
Shared images appear on your timeline and in followers’ News Feeds. The Facebook algorithm determines reach, so posts that drive engagement get distributed further—to your followers and beyond. When looking at standard social media post sizes, shared images are critical for engagement.
Facebook shared timeline image guidelines
- Recommended image size: Square images: 1080×1080 pixels (1:1 aspect ratio) Vertical images: 1440×1800 pixels (4:5 aspect ratio)
- Square images: 1080×1080 pixels (1:1 aspect ratio)
- Vertical images: 1440×1800 pixels (4:5 aspect ratio)
- Maximum file size: 30MB
- Recommended file type: JPG, PNG
Facebook Stories image sizes
Facebook Stories run full-screen and vertical, and they sit at the top of the app where your audience sees them first.
Facebook Stories image guidelines
- Recommended image size: 1080×1920 pixels
- Minimum width: 500 pixels
- Aspect ratio: 9:16 and 4:5 to 1.91:1
- Safe zone: Keep text and logos out of the top and bottom 14% (about 250 pixels) so profile icons and reply bars don’t cover them
- Recommended file type: JPG or PNG
Facebook Feed ad image sizes
Facebook Feed ads appear natively alongside posts from a user’s friends, family and followed Pages. This placement is ideal for capturing attention as users scroll through their daily updates.
Looking for Facebook ad sizes?
Facebook Feed ad image specs
- Recommended ratio: 1:1 or 4:5
- Recommended resolution: 1:1 ratio: 1080×1080 pixels 4:5 ratio: 1440×1800 pixels
- 1:1 ratio: 1080×1080 pixels
- 4:5 ratio: 1440×1800 pixels
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
Facebook Story ad image sizes
Facebook Stories ads are full-screen, vertical ads that appear between organic Stories. This immersive, ephemeral format is perfect for grabbing user attention with visually compelling content.
Facebook Stories ad image specs
- Recommended resolution: 1440×2560 pixels
- Recommended ratio: 9:16
- Minimum width: 500 pixels
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
Find more information on the image sizes for Facebook, visit theFacebook Help Center.
Instagram organic image sizes
Instagram organic image sizes determine how your content displays across the feed, Stories, Reels and profile grid. Use the correct dimensions for each format to avoid cropping, compression artifacts and missed impressions.
Instagram profile picture
Your Instagram profile picture is the first visual identifier users see in search, the Explore tab and comment threads. Keep it recognizable at small sizes; a clean logo or tight headshot works best.
Instagram profile picture guidelines
- Recommended image size: 320×320 pixels
- Recommended aspect ratio: 1:1
Instagram feed and carousel image sizes
Feed and carousel posts are the foundation of your Instagram presence. Instagram now supports the native 3:4 aspect ratio that most phone cameras capture by default, displaying images at their native size rather than stretching them to fit.
Whether you publish natively in the app, via desktop or through a social media management tool, these social media post sizes keep your visuals sharp and properly framed. Learn how topost on Instagram effectively once you’ve sized your images.
Instagram feed and carousel image guidelines
- Recommended image size: 1080×1080 pixels or 1080×1350 pixels Square images: 1080×1080 pixels (1:1 aspect ratio) Vertical images: 1080×1350 pixels (4:5 or 3:4 aspect ratio)
- Square images: 1080×1080 pixels (1:1 aspect ratio)
- Vertical images: 1080×1350 pixels (4:5 or 3:4 aspect ratio)
- Recommended aspect ratio: 1:1 or 4:5
- Grid view size: 1012×1350 pixels (grid view always displays at 3:4)
- Maximum file size: 30MB
- Recommended file type: JPG, PNG and HEIC/HEIF
- Maximum images or videos per carousel post: 20
Instagram grid thumbnails sizes
Thumbnails are the grid-view renditions of every post on your profile. They display at a fixed size and expand when tapped, so your key visual elements need to read clearly at a small scale.
Instagram grid thumbnail guidelines
- Profile grid thumbnail size: 1080×1440 pixels
- On-screen display size: 161×201 pixels
- Recommended image width: 1080 pixels
- Feed aspect ratio: 3:4
Instagram Reels image sizes
Instagram Reels are the platform’s primary discovery engine. The cover image appears in the Reels tab and on your profile grid. It’s the first frame that drives a tap, so treat it with the same care as a campaign hero image.
Instagram Reels cover image guidelines
- Recommended image size: 1080×1920 pixels
- Recommended aspect ratio: 9:16 (grid view always displays at 3:4)
- Grid view size: 1080×1440 pixels
- Note: You can edit cover photos after upload.
Pro tip:
Leave 14% (250 pixels) at the top and 20% (340 pixels) of the bottom of your creative free of text and logos. This “safe zone” ensures your key elements aren’t covered by the profile icon or call-to-action prompts.
Instagram Stories image sizes
Instagram Stories support both images and videos in a full-screen vertical format. Build a deliberate Stories strategy because the format drives direct engagement and keeps your brand visible between feed posts.
Instagram Story image guidelines
- Recommended resolution: 1080×1920 pixels
- Safe area (text and interactive elements): 1080×1610 pixels
- Aspect ratio: 9:16
- Recommended file type: JPG, PNG and HEIC/HEIF
Instagram feed image ad sizes
Instagram Feed ads blend into the user’s primary browsing experience, appearing as they scroll through photos and videos from accounts they follow.
For those looking for more info onInstagram ad sizes, including video specs, check out this guide!
Instagram Feed ad image specs
- Minimum resolution: 1080×1080 pixels
- Recommended ratio: Square aspect ratio: 1:1 Vertical aspect ratio: 4:5
- Square aspect ratio: 1:1
- Vertical aspect ratio: 4:5
- Supported aspect ratios in feed: Maximum aspect ratio: 1.91:1 Minimum aspect ratio: 9:16 (although will be cropped to 4:5)
- Maximum aspect ratio: 1.91:1
- Minimum aspect ratio: 9:16 (although will be cropped to 4:5)
- Minimum width: 1080 pixels
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
- Note on captions: While you can include a URL in your feed ad caption (up to 63,000 characters), it will not be clickable. To drive traffic to a website, you should use the designated call-to-action button (like “Learn More” or “Shop Now”) provided in the ad setup.
Instagram Story image ad sizes
Instagram Story ads are full-screen, vertical ads that appear between users’ organic Stories. This engaging format suits temporary, interactive content that captures immediate attention.
Instagram Stories ad image specs
- Recommended resolution: 1080×1920 pixels
- Recommended ratio: 9:16
- Minimum width: 500 pixels
- Maximum file size: 30MB
- Recommended image formats: JPG, PNG
- Pro-tip for Stories Ads: Leave about 14% (roughly 250 pixels) at the top and bottom of the image free from text, logos, or other key creative elements. This “safe area” ensures your content isn’t covered by the profile icon or the call-to-action button at the bottom.
LinkedIn image sizes
LinkedIn is the world’s largest professional social media platform with more than 1.3 billion members. Getting your LinkedIn image sizes right means your brand shows up polished and credible, whether someone lands on your personal profile, company page or a sponsored post in their feed.
LinkedIn personal profile image sizes
Your profile image is the first thing people see when they visit your LinkedIn page. Use a high-quality, well-cropped headshot that represents you clearly at small sizes.
LinkedIn personal profile image guidelines
- Recommended image size: 400×400 pixels
- Minimum image size: 268×268 pixels
- Maximum file size: 3MB
- Recommended file type: JPG or PNG
LinkedIn personal profile cover image sizes
Your personal cover image is prime real estate for communicating your professional brand. Choose an image that complements your profile photo and reinforces your expertise at a glance.
LinkedIn cover image guidelines
- Recommended image size: 1584×396 pixels
- Maximum file size: 8MB
- Recommended file type: JPG or PNG
LinkedIn company logo image sizes
Your company logo appears next to your brand name on your LinkedIn homepage and in the “Companies you may want to follow” section. A sharp, correctly sized logo builds instant recognition and drives follower growth.
LinkedIn company logo image guidelines
- Recommended image size: 400×400 pixels
- Minimum image size: 268×268 pixels
- Maximum file size: 3MB
- Recommended file type: JPG or PNG
LinkedIn company cover image sizes
The company cover image spans the full top of your LinkedIn page, giving your brand significantly more visual space than a personal profile. Use it to communicate your brand story, a campaign or a key value proposition.
LinkedIn company cover image guidelines
- Recommended image size: 1512×256 pixels
- Minimum image size: 1512×256 pixels
- Maximum file size: 3MB
- Recommended file type: JPG or PNG
LinkedIn Life (Career) tab
The Life tab gives your company page a human dimension by showcasing culture, employee experience and day-to-day life at your organization. It features a hero image at the top and a horizontal scrolling gallery of company photos below.
LinkedIn Life tab image guidelines
- Recommended size for Life main image: 1128×376 pixels
- Recommended size for Life company photos: 900×600 pixels Minimum image size for Life company photos: 265×176 pixels
- Minimum image size for Life company photos: 265×176 pixels
- Recommended size for Life custom modules: 502×282 pixels
- Recommended file type: JPG or PNG
- The Life tab only appears if you’ve enhanced your LinkedIn Pages with Career Pages. The dynamic cover image slideshow is available with a Premium Company Page subscription.
Find more information in the LinkedIn Help Center.
LinkedIn post specs with a shared image or link
These are the baseline social media post sizes to use when testing a LinkedIn post with a photo or a link with a preview image.
LinkedIn shared image post spec or shared link image guidelines
- Recommended size for square images: 1080×1080 pixels (1:1 aspect ratio)
- Recommended size for landscape images: 1200×627 pixels (1.9:1 aspect ratio)
- Recommended file type: JPG or PNG
- Character limit: 3,000 characters
LinkedIn carousel image ad sizes
LinkedIn carousel ads let viewers swipe through up to 10 slides, with each image supporting an individual link. They work well for storytelling and driving clicks across multiple offers or messages.
LinkedIn carousel ad guidelines
- Recommended image resolution size: 1080×1080 pixels
- Recommended image aspect ratio: 1:1
- Recommended file size: 10MB
- Recommended image type: JPG or PNG
- Number of carousel cards: 2–10
Pinterest image sizes
Pinterest is a visual search engine, and tall, vertical Pins earn the most feed space. Size your Pins to Pinterest’s 2:3 ratio so feeds don’t cut them off.
Pinterest profile picture size
Your Pinterest profile picture is the first visual impression your brand makes. Upload a square image as large as possible and Pinterest resizes it for you. Choose an image that’s immediately recognizable and tied directly to your brand identity.
Pinterest profile picture image guidelines
- Recommended image size: 280×280 pixels
- Image display size: 165×165 pixels (cropped into a circle)
- Maximum file size: 10MB
- Recommended image types: JPG and PNG
Pinterest cover image size
Your Pinterest cover image sits at the top of your profile page and sets the visual tone for your brand. It offers valuable space to showcase your products, highlight key campaigns or reinforce your brand identity to profile visitors. Choosing a high-quality visual with the right aspect ratio ensures your profile looks polished across all devices.
Pinterest cover image guidelines
- Recommended image size: 800×450 pixels
- Recommended aspect ratio: 16:9
- Recommended image types: JPG and PNG
Pinterest image Pin sizes
Pinterest gives tall images room to stand out, up to a point.Pinterest recommends a 2:3 ratio at 1000 x 1500 pixels. Pins taller than 2:3 risk getting cut off in feeds, so build every Pin to that ratio.
Pinterest Pin image guidelines
- Recommended image size: 1000×1500 pixels
- Recommended ratio: 2:3
- Maximum file size: 20MB (from web); 1GB (from mobile)
- Supported file types: BMP, JPEG, PNG, TIFF, WEBP
Text guidelines
- Title character count: 100 characters max
- Textbox character count: 250 characters max
- Description character count: 800 characters max
Pinterest standard image ad sizes
These are standard ads that feature only one image.
Pinterest single ad image guidelines
- Recommended image size: 1000×1500 pixels
- Recommended ratio: 2:3
- Maximum file size: 20MB (from desktop); 32MB (from mobile)
- Supported file types: JPEG, PNG
Text guidelines
- Title character count: 100 characters max
- Description character count: 800 characters max
Pinterest standard image ad sizes
Pinterest carousel ads feature multiple images for people to swipe through. This feature is only available for Pinterest business accounts.
Pinterest carousel ad image guidelines
- Recommended ratio: 1:1 or 2:3
- Maximum file size: 20MB per image
- Carousel image quantity: 2 to 5 per carousel
- Supported file types: JPEG, PNG
Text guidelines
- Title character count: 100 characters max
- Description character count: 800 characters max
Snapchat image sizes
Snapchat is built for vertical creative. Images that aren’t sized for full-screen viewing lose impact immediately.
Snapchat profile picture size
Your Snapchat profile picture displays as a circle across the app. Size your image at 320 x 320 pixels to keep your logo or visual sharp and centered within that circular frame.
Snapchat profile image guidelines
- Recommended resolution: 320×320 pixels
- Recommended ratio: 1:1
- Maximum file size: 2MB
- Supported file types: JPEG, PNG
Snapchat Story image and single image ad sizes
Stories and image ads on Snapchat require a full-screen vertical format. Use these dimensions to keep your creative polished and on-brand.
Snapchat Story image or single image ad guidelines
- Recommended size: 720×1280 pixels
- Aspect ratio: 9:16
- File formats: JPG or PNG
Snapchat’s interface overlays navigation elements at the top and bottom of every screen. Place your logo, calls to action and key visuals inside the safe zone so nothing important disappears behind the UI.
TikTok image sizes
TikTok’s visual identity starts with your profile image, and getting the specs right ensures your brand shows up sharp across every device. Every image placement on TikTok is a first impression that earns the followers.
TikTok profile image size
Your TikTok profile image is prime real estate for brand recognition. Use it to reinforce your visual identity or spotlight a campaign instead of just filling a placeholder.
TikTok profile image guidelines
- Recommended image size: 200×200 pixels
- Minimum image size: 20×20 pixels
- Recommended file types: JPG, GIF or PNG
TikTok photo mode and carousel image sizes
TikTok’s photo mode, also called carousel posts, lets you share a sequence of still images in a single post. The format invites swiping and displays at a full-screen vertical ratio. Use the same vertical dimensions as your video content to keep your creative consistent across formats.
TikTok photo mode image guidelines
- Recommended image size: 1080×1920 pixels
- Recommended aspect ratio: 9:16 (vertical)
- Minimum image size: 360×360 pixels
- Recommended file types: JPG or PNG
- Additional supported ratios: Square (1:1) and Landscape (16:9) but vertical (9:16) performs strongest on mobile
TikTok Ad profile photo ad size
Your profile picture appears alongside your ad. For Spark Ads, TikTok automatically uses the video account’s existing profile photo. For Non-Spark Ads, a default profile picture will be used if you leave this space blank.
TikTok Ad profile photo guidelines
- Recommended image size: 98×98 pixels
- Recommended aspect ratio: 1:1
- Maximum file size: 50 KB
- Recommended file type: JPG, JPEG or PNG
- Safe zone: Keep your key visual element in the center of a 66 x 66 pixel area to prevent it from being cropped out by the circular display.
TikTok Ad account name (Nickname) ad size
Your account name helps users identify your brand as they scroll.
TikTok Ad account name guidelines
- Character limits: Displays only one line with a maximum of 20 characters in most languages
- App Names: Automatically extracted from the App Store or Google Play.
- Landing Pages: The account name will be automatically used as the landing page heading on the in-app browser.
TikTok Carousel ad image sizes
Carousel Ads allow you to showcase a series of images in a single ad unit. Depending on whether you use a Standard Carousel or a Video Shopping Ad (VSA) Carousel, the image volume requirements differ.
Standard Carousel ad image guidelines
- Recommended file type: JPG, JPEG or PNG
- Recommended file size: 100 KB or less
- Image volume: Minimum of 2 images; maximum of 35 images
- Image resolutions: Horizontal: 1200×628 pixels Square: 640×640 pixels Vertical: 720×1280 pixels
- Horizontal: 1200×628 pixels
- Square: 640×640 pixels
- Vertical: 720×1280 pixels
VSA (Value Exchange Suggest Algorithm) Carousel ad image guidelines
- Recommended file type: JPG, JPEG or PNG
- Recommended file size: 100 KB or less
- Image volume: Minimum of 2 images shown; maximum of 20 images shown
- Image resolutions: Horizontal: 1200×628 pixels Square: 640×640 pixels Vertical: 720×1280 pixels
- Horizontal: 1200×628 pixels
- Square: 640×640 pixels
- Vertical: 720×1280 pixels
Threads image sizes
Threads rewards simple visuals that feel native to the feed. The right image size keeps your post clean, readable and ready to travel across mobile screens.
Threads profile picture size
When you set up Threads, you can import your Instagram profile picture or upload a different one. For full specs, see the Instagram section above. Your picture displays as a circle in the Threads feed, so center your subject.
Threads profile image guidelines
- Recommended size: 320 x 320 pixels
- Recommended aspect ratio: 1:1
- Display shape: Circular crop
Threads single image or carousel post image sizes
Because Threads is powered by Instagram, it generally supports landscape, square and vertical images in single-image posts. Vertical images take up the most screen real estate on mobile, making them the strongest choice for stopping the scroll.
Threads single image post guidelines
- Square: 1:1 ratio, 1080 x 1080 pixels
- Vertical: 4:5 ratio, 1440 x 1800 pixels
- Minimum items in a carousel: 2
- Maximum items in a carousel: 20 images, videos or a mix of the two.
Keep your file size under 8MB and use JPG or PNG formats for the sharpest results. Threads is built for conversation, so pair your visuals with copy that invites a response.
Bluesky image sizes
Bluesky profile picture size
Your profile picture appears as a circle, so keep your logo or headshot centered.
Bluesky profile picture guidelines
- Recommended image size: 1000 x 1000 pixels
- Aspect ratio: 1:1 (displays as a circle)
- Maximum file size: About 1 MB
