Introduction
The creative industry is undergoing one of the most significant technology transitions since the move to digital production. AI is increasingly important to every creator's workflow, from photo editing and video production to content generation and media management. At AMD, our mission is to help creators work faster and create more freely through powerful technology, while also helping them keep control of their own content.
Accelerating Creativity
For creators who rely on Adobe every day, AMD’s collaboration with Adobe and Topaz Labs focuses on a simple goal: spend less time waiting and more time creating. That means faster AI-powered image processing and batch workflows in Lightroom, smoother Photoshop performance, improved video encoding in Premiere Pro, and faster, more reliable rendering in After Effects. Topaz Labs adds even more possibilities, with local Wonder 2 image upscaling, sharpening, and denoising on supported AMD Radeon™ graphics hardware. Behind the scenes, AMD continues to work on application performance, drivers and compatibility to help creators get a fast, stable and dependable experience from their systems with AMD processors.
The Ultimate Creative Platforms
Software innovation requires equally capable hardware.
Creator systems based on AMD Ryzen™ AI Max and Max PRO processors pair high-performance CPUs with 128GB unified memory. The powerful CPU speeds up demanding creative workloads, while unified memory lets significantly larger creative projects and AI models run locally on AMD Radeon™ graphics, without the limits of separate CPU and GPU memory pools.
- HP ZBook Ultra G3a: This advanced workstation with AMD processors delivers workstation-class creative performance in a thin-and-light design, so creators can work virtually anywhere. See it in HP booth #1007.
- ASUS ProArt: AMD Ryzen™ AI Max processor technology brings AI-assisted video editing, 3D rendering, and design to a thin, lightweight system for creators on the go. See it in the Adobe MAX Gift area.
Creator Sessions at Adobe MAX
Join one of our sessions:
S6707: Nail the Moment: Live Capture, Fast Edits & Real-Time Delivery November 10, 1:30 pm EST
See the creative process unfold in real time as Travis Keyes takes you from live capture to final delivery using Adobe Creative Cloud on systems with AMD processors. Learn how to work quickly, trust your process, and deliver with confidence when every moment counts.
OS701: Make Your Content Stand Out: AI Masking in Premiere Pro November 11, 12:30 pm EST
See how Chris Hau uses AI Masking in Adobe Premiere Pro to quickly turn ordinary footage into engaging, scroll-stopping content. Running on AMD, the workflow makes it faster to isolate subjects, add dynamic elements, and move from edit to finished content.
CP6833: From Concept to Cinema: Building Film-Quality 3D Assets November 11, 1:30 pm EST
Discover how Carlos Fueyo used Adobe Substance 3D and AMD Threadripper™ processor-advanced workstations to bring The Last Advice to life with cinematic-quality 3D assets. See how real-time workflows and rapid iteration can help artists work faster while maintaining creative control and visual quality.
Conclusion
At Adobe MAX 2026, we're excited to showcase what's possible when Adobe's creativity platform meets the AMD AI-powered computing platform.
