Making an ad used to take a studio, a jingle house, and a budget. Now it just needs you.
Today we’re launching The Search, a global competition to find the world’s catchiest AI-made ad. Create a fictional brand, make a 15–45 second ad for it, and give it an original jingle people are still humming the next morning. $100,000 in prizes, shared across 11 winners.
Make an ad people remember
Any product or service is fair game: Make something useful, strange, beautiful, ridiculous, or unexpectedly convincing.
Your ad must feature your fictional company's product name, image, and logo. The jingle has to be central to the idea, not tacked on at the end. We want to see the product, hear the hook, and understand the world around it in one short piece of work.
Enter alone or as a team. You can submit as many entries as you like.
Made with ElevenCreative
Your original jingle must be made in ElevenCreative. Submit the original audio alongside your final ad so we can verify it.
You can use other tools in your workflow, but the judges will consider how you use ElevenCreative across music, voice, sound design, and video. The strongest entries will feel like one complete creative idea.
The prizes
- Grand prize: $50,000
- Second place: $20,000
- Third place: $10,000
- Fourth through eleventh place: $2,500 each
All 11 winners will also receive a chance to pitch their ideas directly to the AI Creative Production team at ElevenLabs. We're growing fast and always looking for great talent - this could be your chance to get on our radar.
What we’re looking for
Catchiness: Does the jingle stick with you?
Concept: Is the fictional product original, clever, and convincing enough to feel real?
Craft: Does the work make the most of ElevenCreative’s music, voice, sound, and video tools?
Cohesion: Do the product, visuals, voice, sound, and jingle all belong together?
How to enter
Create a new, original 16:9 format ad video between 15 and 45 seconds long.
Add the official competition watermark in the bottom-right corner of the final video and every social post. Download the watermark here.
Post your ad publicly on at least three of the following platforms:
- TikTok
- YouTube
Use #TheWorldsCatchiestAd and #ElevenCreativeCompetitionVol1, and tag @elevencreative and @elevenlabs where the platform allows.
Then submit your post links and public ElevenCreative music link through the submission form.
Important dates
Submissions open October 1, 2026, and close November 1, 2026 at 11:59pm PST. Winners will be announced on X on November 10, 2026.
The best ads make you stop scrolling. The best jingles follow you home.
Here's your chance to make one. Let's see what you've got.
