Soil Science or Fiction? #1 You can't measure soil carbon

I’m a physicist by training. So when someone says, "you can’t measure X,” my knee-jerk reaction is “challenge accepted!” In my current work, I often encounter misconceptions about soil carbon measurement. In this series, I’ll break down a few refrains that I hear, how I think about them, and how we’ve tackled these measurement questions at Indigo to deliver high-quality carbon impacts.