Mirakl provides the technology infrastructure enabling Orange France to operate its new marketplace, from seller onboarding to catalog, offer, advertising and payment management. At launch, the marketplace brings together 30 sellers and 18,000 offers.
Paris, October 2026 – Mirakl is supporting Orange France in the launch of its new marketplace, directly integrated into its online shopping experience. The marketplace enables Orange France to complement its existing offering with a selection of products from partner sellers, including refurbished smartphones, high-tech products and connected accessories.
With more than 22 million monthly visitors, Orange is building on its significant digital audience and the trusted relationship it has established with its customers to develop a richer e-commerce experience. At launch, the marketplace brings together 30 sellers and 18,000 offers, with the ambition of reaching 200 sellers by the end of 2026.
Mirakl at the heart of Orange France’s new marketplace experience
To deploy this new activity, Orange France is leveraging Mirakl’s technology, bringing together nearly the full suite of Mirakl solutions: Mirakl Marketplace Platform (MMP), Mirakl Catalog Management (MCM) and MCM Advanced, Mirakl Delivery Manager (MDM), Mirakl Ads and Mirakl Payout, covering seller management, catalogs, product data, advertising and payments.
Orange retains control of its ecosystem, particularly the selection of sellers and offers, while Mirakl provides sellers with a structured and seamless experience, from onboarding onto the marketplace through to the day-to-day management of their catalogs, offers and orders. This experience facilitates the onboarding of new sellers and supports the expansion of the assortment.
For customers, integrating the marketplace directly into Orange’s e-commerce environment provides access to a broader selection within a shopping journey that remains consistent with the Orange brand experience.
“The launch of Orange France’s marketplace illustrates the full potential of the marketplace model when it is fully integrated into the strategy of a major company. This is not simply about adding more products to a catalog: the marketplace enables Orange to build a broader e-commerce ecosystem around its core business and, in the future, imagine new synergies between products and telecom services.”
Sophie Marchessou, Chief Customer Officer at Mirakl
Press contact: press@mirakl.com
