Technology industry leader joins as SVP Lenovo, and President Latin America – bringing more than 20 years of experience to the role
October 2026 – Lenovo has appointed Diego Majdalani as Senior Vice President Lenovo, and President, Latin America. Diego formally assumes responsibility for leading the Latin America organization on October 12.
Diego brings more than 25 years of experience in the technology industry, including extensive leadership experience in Latin America and the global channel ecosystem. He joins Lenovo after 17 years at Dell Technologies, where he most recently served as President of Channels for International Markets. He previously led Dell’s Latin America business and held enterprise solutions and regional leadership roles.
As SVP and President, Latin America, Diego will lead Lenovo’s regional organization, bringing together its full portfolio and teams to serve customers and partners across the region. The region’s key business group leaders will continue in their current roles, ensuring both continuity and momentum to support the next phase of growth for Latin America. The Intelligent Devices Group (IDG) will see Gaspar Fernández-Concha continue to lead the PCs, smart devices and tablets business, while Jose Cardoso will remain responsible for the mobile business group (MBG). Claudio Stopatto will continue to lead the Infrastructure Solutions Group (ISG). All three leaders will report to Diego.
“Latin America is a critical growth region for Lenovo, with strong momentum across the business. Diego is a seasoned leader with deep understanding of the region. His leadership experience across customers, partners and channels, makes him well positioned to build on that momentum and lead our teams into the next phase of growth,” said Matt Zielinski, EVP & President, International Markets, Lenovo.
“I’m honored to join this incredible organization as SVP Lenovo, and President of Latin America,” said Diego Majdalani. “What stands out to me is the strong position Lenovo has established throughout the region. Lenovo’s focus on AI creates a significant opportunity to help our customers embrace this transformation and turn innovation into tangible business value. In the coming weeks, my priority will be to listen to our customers and partners, understand their needs, and work closely with our teams to address them. I will focus on removing obstacles and ensuring our teams have the tools, resources, and alignment to deliver that value and drive continued growth across Latin America.”
Diego Majdalani succeeds Sergio Buniac who most recently served as Latam President following a 30 years career at Lenovo Group company Motorola where he held roles across sales, marketing, and supply chain leadership roles throughout Latin America, as well as eight years leading the smartphone business globally.
