How to grow your small business using Google Gemini

Source: Google Cloud Blog•

How to grow your small business using Google Gemini

Millions of SMBs already trust Google AI across services like Gemini Enterprise, Google Ads, and Google Workspace Now, they can benefit from all of the agentic capabilities of Gemini.

Today, we announced the new Gemini agent, your single, universal agent for work. For small and midsize businesses, with lean teams and margins, Gemini will be a critical tool for you to operate efficiently, deliver excellent customer experiences, and grow.

Millions of small and midsize businesses, or SMBs, already trust Google AI across multiple services, like Gemini Enterprise, Google Ads, and Google Workspace. And they are scaling fast: Their usage of Google Cloud’s AI tools increased more than fivefold year over year.

Now, SMBs can benefit from all of the agentic capabilities of Gemini.

The agentic era for SMBs has arrived

Gemini functions as a personal assistant and team member, connects to the systems and data you already use, operates across the interfaces you’re already familiar with, and offers the model choice, security, and cost controls you expect from Google Cloud.

It answers your questions, handles your knowledge work, creates your images and media, and even writes and runs code, all from a single prompt box. You delegate an outcome and come back to finished work. Gemini can act as a flexible team member, playing a specific role such as a project manager, bookkeeper, inventory manager, or marketing consultant.

And, Gemini is architected to be helpful out of the box, with benefits including:

  • Connects to popular SMB tools: Gemini connects to the systems you regularly use, like Asana, Box, Clay, Docusign, Dropbox, GitHub, LegalZoom, Notion, Salesforce, Shopify, Slack, Wix, and more. It utilizes context from these tools, your business data, and work history, and gets smarter and more helpful the more you use it.

Connects to popular SMB tools: Gemini connects to the systems you regularly use, like Asana, Box, Clay, Docusign, Dropbox, GitHub, LegalZoom, Notion, Salesforce, Shopify, Slack, Wix, and more. It utilizes context from these tools, your business data, and work history, and gets smarter and more helpful the more you use it.

  • Provides model choice: Gemini is the agent, and the model underneath it is a separate choice. It runs each job on the model that fits best—orchestrating across our Gemini family of models and Claude models today, and other leading private and open models in the future. Matching the model to the work raises accuracy on the difficult jobs and lowers cost on the simple ones. And the leading model changes every few months, so keeping that choice open means that even if you switch models, your context, your skills, and your data stay put.

Provides model choice: Gemini is the agent, and the model underneath it is a separate choice. It runs each job on the model that fits best—orchestrating across our Gemini family of models and Claude models today, and other leading private and open models in the future. Matching the model to the work raises accuracy on the difficult jobs and lowers cost on the simple ones. And the leading model changes every few months, so keeping that choice open means that even if you switch models, your context, your skills, and your data stay put.

  • Accessible everywhere you work: Gemini works across the surfaces that you use every day, including on the web, Android and iOS mobile devices, Mac and Windows desktops, and applications like Google Workspace, Microsoft 365, and Slack. Because it runs in the cloud, it keeps working even when you step away from your devices.

Accessible everywhere you work: Gemini works across the surfaces that you use every day, including on the web, Android and iOS mobile devices, Mac and Windows desktops, and applications like Google Workspace, Microsoft 365, and Slack. Because it runs in the cloud, it keeps working even when you step away from your devices.

  • Keeps costs under control: We’ve also implemented leading cost controls into Gemini, to ensure you and your employees can confidently put Gemini to work. This includes multi-model orchestration to choose the right model for the job, smart routing that automatically triages workloads so each one runs on the model that delivers maximum performance at the lowest possible cost, and real-time project-level spend caps in the Cloud Billing Console.

Keeps costs under control: We’ve also implemented leading cost controls into Gemini, to ensure you and your employees can confidently put Gemini to work. This includes multi-model orchestration to choose the right model for the job, smart routing that automatically triages workloads so each one runs on the model that delivers maximum performance at the lowest possible cost, and real-time project-level spend caps in the Cloud Billing Console.

Gemini is in early access with SMB customers today and will be available to all customers soon.

How SMBs are driving results with Google Cloud AI today

Globally, SMBs are already using Gemini Enterprise to drive their businesses forward, here are a few examples:

  • Aerotech, a U.S. industrial automation company, leverages Gemini Enterprise to scale its internal AI problem-solving platform across its workforce, reducing troubleshooting times to increase production capacity.

Aerotech, a U.S. industrial automation company, leverages Gemini Enterprise to scale its internal AI problem-solving platform across its workforce, reducing troubleshooting times to increase production capacity.

  • Angelus, a Brazilian dental and healthcare manufacturing company, uses Gemini Enterprise to streamline project management across its research and development department. This enables its teams to automatically pull technical project data into pre-approved templates aligned with the company’s brand identity and regulatory requirements.

Angelus, a Brazilian dental and healthcare manufacturing company, uses Gemini Enterprise to streamline project management across its research and development department. This enables its teams to automatically pull technical project data into pre-approved templates aligned with the company’s brand identity and regulatory requirements.

  • EdSpan Global, an international education platform, uses Gemini Enterprise to automate the standardization of thousands of digital learning objects, reducing time spent on repetitive editing to accelerate course launches.

EdSpan Global, an international education platform, uses Gemini Enterprise to automate the standardization of thousands of digital learning objects, reducing time spent on repetitive editing to accelerate course launches.

  • Eficode, a software development and DevOps firm in Finland, is using Gemini Enterprise to create a multi-platform support engine that quickly indexes complex internal wikis, so employees can provide customers with faster technical support.

Eficode, a software development and DevOps firm in Finland, is using Gemini Enterprise to create a multi-platform support engine that quickly indexes complex internal wikis, so employees can provide customers with faster technical support.

  • KLog.co, a Chilean logistics technology company digitizing freight forwarding across Latin America, uses Gemini Enterprise to automate cargo tracking and shipping paperwork, cutting manual data entry errors by more than 90% and increasing document processing capacity tenfold.

KLog.co, a Chilean logistics technology company digitizing freight forwarding across Latin America, uses Gemini Enterprise to automate cargo tracking and shipping paperwork, cutting manual data entry errors by more than 90% and increasing document processing capacity tenfold.

  • Koufu, one of Singapore's largest food and beverage companies, is using Gemini Enterprise to automate sales reporting and data analysis. This reduces spreadsheet bottlenecks so shop managers can focus on front-of-house service quality.

Koufu, one of Singapore's largest food and beverage companies, is using Gemini Enterprise to automate sales reporting and data analysis. This reduces spreadsheet bottlenecks so shop managers can focus on front-of-house service quality.

  • La Maison du Whisky (whisky.fr), a specialized spirits and beverages retailer in France and internationally, chose Gemini Enterprise to create a 'Digital Sommelier' that transforms technical product data into high-end storytelling and marketing copy in seconds.

La Maison du Whisky (whisky.fr), a specialized spirits and beverages retailer in France and internationally, chose Gemini Enterprise to create a 'Digital Sommelier' that transforms technical product data into high-end storytelling and marketing copy in seconds.

  • NEEOH, a leading Brazilian out-of-home advertising communication platform, uses Gemini Enterprise to standardize secure AI usage across its organization, enabling teams to generate campaign copy and build pitch proposals faster while keeping corporate client data secure.

NEEOH, a leading Brazilian out-of-home advertising communication platform, uses Gemini Enterprise to standardize secure AI usage across its organization, enabling teams to generate campaign copy and build pitch proposals faster while keeping corporate client data secure.

  • Quadrant Health Group, a U.S.-based healthcare and clinical operations provider, uses Gemini Enterprise to unify its fragmented technology systems, automate repetitive back-office tasks, and empower clinicians with secure AI tools that safeguard patient data.

Quadrant Health Group, a U.S.-based healthcare and clinical operations provider, uses Gemini Enterprise to unify its fragmented technology systems, automate repetitive back-office tasks, and empower clinicians with secure AI tools that safeguard patient data.

  • Salt Productions and Pinch Creative, U.S.-based event production and creative partner agencies, are using Gemini Enterprise to turn fragmented files into a searchable, single source of truth, reducing administrative work and presentation bottlenecks so staff can focus on event production and design.

Salt Productions and Pinch Creative, U.S.-based event production and creative partner agencies, are using Gemini Enterprise to turn fragmented files into a searchable, single source of truth, reducing administrative work and presentation bottlenecks so staff can focus on event production and design.

  • Sep 2, a digital security provider, uses Gemini Enterprise to deploy autonomous AI agents for 24/7 threat monitoring. It can accelerate incident detection and neutralize security threats.

Sep 2, a digital security provider, uses Gemini Enterprise to deploy autonomous AI agents for 24/7 threat monitoring. It can accelerate incident detection and neutralize security threats.

  • Stratagem, a technology consulting company based in the U.S., uses Gemini Enterprise to automate administrative workflows and develop retail customer service agents, freeing consultants to spend more time with clients and accelerate service delivery.

Stratagem, a technology consulting company based in the U.S., uses Gemini Enterprise to automate administrative workflows and develop retail customer service agents, freeing consultants to spend more time with clients and accelerate service delivery.

  • Sunhouse, a strategic brand design agency, uses Gemini Enterprise to easily find archived design work stored on Google Drive, enabling its teams to spend less time hunting for files and more time growing its business with global brands.

Sunhouse, a strategic brand design agency, uses Gemini Enterprise to easily find archived design work stored on Google Drive, enabling its teams to spend less time hunting for files and more time growing its business with global brands.

Get trained on Google Cloud AI

To help SMB teams get the most out of AI, we’ve created easy, no-cost learning programs that you can use through our Google Skills platform. To get started today, there are two ways to engage on the platform for free:

to access hands-on labs and earn skill badges across all levels

  • Sign your team up for Google Skills for Organizations

Sign your team up for Google Skills for Organizations

Today, Google Skills offers more than 3,000 courses, labs, and credentials to help you build practical skills with Google AI and products like Google Workspace and Gemini Enterprise, earn skill badges, and achieve valuable certifications on Google Cloud. Courses on the new Gemini agent will be available soon; in the meantime, you can get started with recommended courses such as:

  • Exploring Data Transformation with Google Cloud: For SMBs looking to move past simple tools and actually start scaling their broader operations on Google Cloud, this course provides a great entry point for business leaders looking to modernize their infrastructure and security posturing.

Exploring Data Transformation with Google Cloud: For SMBs looking to move past simple tools and actually start scaling their broader operations on Google Cloud, this course provides a great entry point for business leaders looking to modernize their infrastructure and security posturing.

  • Google Workspace with Gemini: For SMBs looking to quickly boost everyday efficiency, this course serves as an essential, highly practical guide to seamlessly integrating AI into daily business operations, from drafting emails to automating simple workflows directly inside Gmail, Docs, and Drive.

For SMBs looking to quickly boost everyday efficiency, this course serves as an essential, highly practical guide to seamlessly integrating AI into daily business operations, from drafting emails to automating simple workflows directly inside Gmail, Docs, and Drive.

  • SMB Learning Path: For SMBs looking for practical ways to scale their business operations, this catalog of courses focuses on combining introductory gen AI technical foundations with Gemini-led automation and the GEAR framework for custom agent development.

SMB Learning Path: For SMBs looking for practical ways to scale their business operations, this catalog of courses focuses on combining introductory gen AI technical foundations with Gemini-led automation and the GEAR framework for custom agent development.

Work with a partner

Our partner ecosystem plays an important role in helping businesses implement Google Cloud AI, including Gemini.

Today, many partners offer certified experts on Google Cloud AI to SMBs, and can help with everything from identifying use cases for AI, prototyping, building custom agents, and more.

Visit our Google Cloud Partner Network today to get started with a partner.

  • Startups

What this article says