I’m a Digital Customer Experience Program Manager at Amplitude — a role that didn’t exist a year ago.
It all started with a project I built as part of AmpSquad, Amplitude EMEA’s internal leadership development program. AmpSquad brings together a select group of people to develop their leadership skills through coaching and exposure to different parts of the business. For me, it also became the opportunity to build something of my own.
As our product continued to evolve, especially with AI, I started thinking about how we could develop the way customers learn about and get value from Amplitude. That’s when I had the idea of starting Growth Lab, a digital bootcamp where customers get one short video a day, each focused on a new skill they can learn in Amplitude.
The idea was to break down something that can feel complex and technical into small, manageable pieces, making it easier for customers to learn at their own pace and put new skills into practice along the way. But what makes the program special isn’t just the content. There’s also a collaboration layer where customers can comment on each other’s work, share perspectives and learn from one another’s experiences. I wanted to encourage that sense of community, so I built a gamification mechanism around the experience, with a leaderboard and prizes for top performers.
“The Growth Lab experience was a turning point. What initially felt highly technical became something we could confidently integrate into day-to-day strategic discussions and GTM planning.”
Aimée Barrie
Growth Partner and former Growth Lab participant
I started building Growth Lab in November 2025, and a few months later, I won the Customer Success Innovator of the Year award at our kickoff in Las Vegas. By April, the project led to something I hadn't initially planned for: a new position. I went from Senior Customer Success Manager to Digital Customer Experience Program Manager, a new role that was created around my work. What started as an EMEA initiative has since grown into a program for Amplitude customers around the globe. So far, it’s served more than 600 companies and 1,600 participants.
“Jose showed extreme ownership across the whole journey: defining the problem, designing a creative Slack-based digital-touch model, delivering the pilot, tracking impact, proving ROI, and then launching it globally.”
Sareena Hirani,
Area Vice President, Customer Success
Amplitude gave me the trust, ownership and space to turn an idea into something much bigger, and, ultimately, to reshape my career. A special mention goes to my former manager, Sareena, who backed Growth Lab from day one and helped give the idea the space it needed to grow. I think that’s a powerful reflection of the company’s values: when people are empowered to take ownership, experiment and build on their ideas, they can create opportunities that didn’t exist before. Growth Lab is proof that you don’t always have to follow an established path to grow your career. Sometimes, you can build your own.
