LAS VEGAS (PRINTING United Expo, Booth #C1945) – Sept. 23, 2026 – As personalized and on-demand product customization continues to grow, Epson today announced the new SureColor F370, a purpose-built dye-sublimation printer designed to make high-quality personalization more accessible for makers, small businesses, schools and growing customization shops. Epson also introduced its new Sublimation Primer for Cotton, a liquid solution that enables sublimation on white and light-colored cotton garments, expanding customization opportunities beyond traditional polyester applications. Together, these solutions help businesses diversify their product offerings while leveraging the durability, color vibrancy and efficiency of dye-sublimation technology.
“Today’s creators and small businesses need solutions that are easy to adopt, versatile and capable of supporting growth,” said Tim Check, product manager, Professional Imaging, Epson America. “With the SureColor F370, we’ve made professional dye-sublimation more accessible than ever, while our new Sublimation Primer for Cotton opens exciting opportunities beyond traditional polyester applications. Together, these innovations help customers personalize a broader range of products and confidently expand their businesses.”
Designed to Make Sublimation Simple
The SureColor F370 is engineered specifically for dye-sublimation printing, helping users get up and running quickly while delivering vibrant, consistent results. Its compact footprint and intuitive operation make it well suited for creators who are new to dye-sublimation, as well as small businesses looking to expand their product offerings.
With 13” x 19” printing capability, the SureColor F370 enables users to create a variety of personalized products, including apparel, towels, cutting boards, photo panels, home décor, signage and promotional items. Flexible media handling includes an auto-switching 150-sheet 8.5-inch cassette and a 15-sheet 13” x 19” tray to help keep production moving. Additional SureColor F370 features include:
- Print from Practically Any Device: Wireless, USB, Wi-Fi Direct and mobile printing keep workflows simple and fast
- Create with Confidence: Genuine Epson inks* deliver vibrant, durable colors with reliable performance and low printing costs
- Hit the Ground Running: Guided touchscreen setup and intuitive operation help creators produce sellable results
- Small Footprint: Fits into tight home studios while producing the quality customers are willing to pay for
- Transfer Paper Modes: Optimized settings deliver crisp, vibrant prints on fabrics and hard goods for pro-level creator results
- Backed by Epson: Includes a 1-year limited warranty and accessible technical support
Expand Personalization Beyond Polyester
The new Sublimation Primer for Cotton is designed to expand dye-sublimation workflows beyond traditional polyester substrates. By adding cotton and other natural fabrics to their potential application mix, creators and small businesses can explore new products and reach additional customers without having to adopt an entirely different decorating technology.
Together, the SureColor F370 and Sublimation Primer for Cotton give creators more flexibility to explore new products and personalization opportunities, from apparel and soft goods to home décor and promotional items.
Availability
Both the SureColor F370 and Sublimation Primer for Cotton are on display at PRINTING United Expo 2026, in Las Vegas, Nevada from Sept. 23-25, in Epson’s booth, #C1945.
The SureColor F370 and Sublimation Primer for Cotton will be available in November 2026 for $999 (MSRP) and $149.95 (MSRP) respectively, through authorized Epson partners and the Epson eStore. For additional information about the SureColor F370 and Epson’s complete range of creative printing solutions for makers, visit www.epson.com/MakeON. To explore Epson’s dye-sublimation printer portfolio, visit https://epson.com/dye-sublimation-printers.
About Epson
Epson is a technology innovation and engineering company whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company uses technology and engineering ability to implement real-world solutions in precision innovation, industrial and robotics, office and home printing, and visual and lifestyle.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1.4 trillion. corporate.epson/en/
Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica) and Instagram (instagram.com/EpsonAmerica).
* This product uses only genuine Epson-brand ink packs. Other brands of ink packs and ink supplies are not compatible and, even if described as compatible, may not function properly or at all.
Most features require a network connection to the printer, as well as a network-connected device.
EPSON and SureColor are registered trademarks of Seiko Epson Corporation. Wi-Fi Direct is a registered trademark of Wi-Fi Alliance. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2026 Epson America, Inc.
