Email deliverability 101 | Braze

Email deliverability is a foundational concern for customer engagement marketers—brands that neglect this key area of focus can see their messages delayed or even blocked, making it hard to see the full value of this impactful channel. By embracing email authentication, IP warming, and other key deliverability best practices, marketers can bolster their sender reputation and avoid potential penalization by inbox providers that could undermine the effectiveness of their email programs.