SALEM, NEW HAMPSHIRE – November 02, 2026 – Sitecore, a global leader in AI-enabled digital experience software, will host its premier event, Sitecore Symposium, on November 10-12, welcoming a line-up of award-winning speakers and industry experts to the Walt Disney World Swan and Dolphin Resort in Orlando. Under the theme “Marketing Rewired,” the event will explore how AI is changing the way customers discover, evaluate, and choose brands—and how marketers can turn those changes into business growth.
Emmy Award-winning host and producer Andy Cohen will join Sitecore CEO Eric Stine for a fireside chat. Cohen, host and executive producer of Bravo's "Watch What Happens Live with Andy Cohen", will discuss his career, his creative instincts and what he has learned about capturing attention and keeping audiences engaged. He is joined at Symposium 2026 by “godfather of martech”, Scott Brinker, New York Times bestselling author Tim Sanders, content operations specialist Kristina Huddart, and AI search strategist Kaleigh Moore.
“Earning attention is only the beginning. Brands need to understand what matters to their customers and show up with something relevant to say,” said Michelle Boockoff-Bajdek, Chief Marketing Officer at Sitecore. “That takes creativity, context, and an understanding of how technology is changing the conversation. This year’s speakers bring those perspectives to Orlando, alongside brands putting them into practice. We’ll also share what’s next for Sitecore—and how we’re helping marketers turn that relevance into business results.”
The Symposium agenda also includes:
- Keynotes from Sitecore executives Eric Stine, CEO; Michelle Boockoff-Bajdek, CMO; Dave Tilbury, COO; Danny Robinson, CPO; and Chris Andrew, Founder and CEO of Scrunch, a Sitecore company. Stine’s keynote will explore how Sitecore brings context to content, helping brands stay relevant as AI reshapes customer discovery and choice.
- Customer stories from Akamai, Bayer, Boston Beer Co., Cracker Barrel, DLA Piper, Ecolab, Fujitsu, Henry Schein, Johnson Controls, Nestlé, PENN Entertainment, Tourism Australia, WellSpan Health and more.
- Dozens of breakout sessions, demos and workshops across five tracks: orchestrating experiences with agents, rewiring your martech stack, discoverability for the agent era, content management for the AI era, and digital asset strategy and brand visibility.
- Sessions and a live workshop with Scrunch, a Sitecore company, on how brands can measure and improve the way they appear in AI answers.
- The Solutions Pavilion, with live demos from Sitecore and its technology and implementation partners.
- The third annual Women in Digital breakfast panel, hosted alongside Perficient.
- Pre-conference training and Partner Connect and the MVP Summit for Sitecore’s technical community.
To learn more and register, visit https://symposium.sitecore.com.
About Sitecore
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Learn more at sitecore.com.
Media Contacts: Dani McCarthy Sitecore dani.mccarthy@sitecore.com
