5. Partner data collaboration with AWS Clean Rooms
AWS Clean Rooms turns your data assets into a highly effective distribution lever that you and your partners can pull together without ever exposing your raw data.
AWS Clean Rooms allows ISVs and their strategic partners to collaboratively run joint analyses on combined datasets without any party seeing the others’ underlying data. You quickly roll out data collaboration spaces while reducing the typical legal and security overhead that collaboration often involves.
Having this capability is exceptionally relevant for joint efforts, such as running precision co-sponsored content marketing campaigns, executing secure customer profile matching, and developing a deep understanding of a new partner-sourced pipeline.
AWS Clean Rooms translates strong data assets directly into scalable distribution partnerships. Deep product usage telemetry helps build a deep understanding of customer pain points. Customer firmographics, power lead generation, and high-value intent signals drive customer acquisition. Together, these data assets become the foundation for advanced product-led strategies.
To use this motion, run AWS Clean Rooms as the collaboration environment, Amazon S3 as the underlying secure data store, and use AWS Identity and Access Management (IAM) to manage collaboration permissions.
Under the AWS Shared Responsibility Model, you retain full ownership of the data that enters the clean room and strictly govern which queries are permitted. AWS provides the secure isolation and the necessary compute power to run the analysis. In other words, AWS is responsible for the security of the cloud. You are responsible for the security of your data within the cloud.
