Email marketing platforms make sending your newsletters and email campaigns a breeze. But how do you know which one to go for and what features you’ll need? Whether you're looking for the best free email marketing software or a paid solution to scale, we've rounded up some of the best emailing services.
In this article, we'll study the best email marketing platforms on the market, including price and feature comparisons. We'll also cover the best free plans available, plus the factors to consider when choosing an email marketing tool.
The information in this article was last updated on August 19, 2026.
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The 15 best email marketing platforms
- Brevo — Best for growing businesses
- HubSpot — Best for enterprise
- Moosend —Best for SMBs and ecommerce
- Mailchimp — Best for simple emailing
- Kit (formerly ConvertKit) — Best for content creators
- Klaviyo — Best for ecommerce automation
- AWeber — Best for bloggers
- ActiveCampaign — Best for premade automation workflows
- GetResponse — Best for running webinars
- Constant Contact — Best for nonprofits
- Campaign Monitor — Best for email template selection
- MailerLite — Best customer support
- Sender — Best for free plan generosity
- Benchmark Email — Best for ease of use
- EmailOctopus — Best for simplicity on a budget
Our methodology at Brevo: How we tested
This article covers the best email marketing services including our own platform, Brevo. Our suggestions are based on our own research and testing. We don't earn commissions from any links on this page. To learn exactly how we evaluate tools, check out our dedicated methodology article.
Please note that the features listed here are just a selection of what each software offers. For exact pricing and a full, up-to-date feature list, check the providers' websites.
At a glance: Comparing the best free & paid email marketing platforms
No time to read? Here's a quick overview of the top email marketing services. This simple price and rating comparison will give you a better idea of what to expect from each one.
250 contacts
250 contacts
500 contacts
Looking for the most budget-friendly option? See our cheap email marketing guide.
Quick tip
Want to know how other companies use Brevo to build strong customer relationships? We’ve put together a wide range of case studies for you that show how it’s done. In one of them, Trusted Shops reveals how newsletters helped the company reactivate 21% of its inactive contacts.
What makes the best email marketing platform?
Choosing the right email marketing platform is like choosing a business partner — in both cases, you want one that's reliable and that supports you to achieve your goals. After all, email usage is projected to reach 5 billion users by 2026, keeping it one of the most vital digital channels for engaging audiences.
The best email marketing platforms will have 1) strong infrastructure to make sure your emails get delivered, 2) intuitive email marketing features, and 3) scalable solutions that grow alongside your business.
Here are a few key criteria we looked for when creating this list.
- Free plan. We compared the number of subscribers and email send volumes available on the free plan. For the most part, we focused on on email marketing services with generous contact limits on the free plan (or tools that offered free trials).
- Email lists. Creating email lists is a must-have. We therefore made sure each platform offered email list management features to help you send emails that are relevant to different audiences.
- Email templates. We tried to prioritize email marketing platforms that offered free, customizable email template galleries as well as drag-and-drop email editors.
- Customer segmentation. Your email marketing service should also help you target specific audiences and interest groups. We looked for tools with segmentation features that allow you to tailor your marketing campaigns.
- Automation. We looked into each email marketing tool's automation features — especially those with automation available on their free plans. This also includes built-in AI features for content creation and more.
- Scalability: The list below includes platforms that can grow alongside your business. Even if you don't need advanced features right now, it’s smart to pick a tool that offers upgrades, higher list limits, and additional functionality as your audience and goals expand.
- Deliverability. The best platforms for email marketing have their own SMTP servers and offer high deliverability. It means your emails land in the inbox and not in spam. This is essential for sending bulk campaigns.
- Integration with your other apps. We made sure the platforms below offered plugins help you connect to third-party tools (e.g. WordPress, Shopify, Salesforce).
Good to know: Keeping your list clean matters just as much as picking the right platform. An email verifier like Skrapp can catch invalid or risky addresses before you hit send.
A closer look at the best email marketing platforms for 2026
Read on for an in-depth review of the best email marketing software, prices, and features to help you choose the right platform for your business.
1. Brevo: The best email marketing platform for growing businesses
Brevo is one of the best email marketing softwares for growing businesses because it offers up to 100,000 contacts on the free plan — far more than most competitors — and paid plans are priced based on email volume rather than contact tiers. This means your costs scale with how much you actually send, not just how large your list is.
The platform combines core email features, automation, and multichannel tools (SMS, WhatsApp, live chat) in one place, making it easy to grow without switching tools.
As an email marketing service, Brevo offers powerful features, such as:
- Drag & Drop email editor to create campaigns from scratch. Upload your brand assets (logo, colors, etc.) and reuse them for all emails with one click. You also get access to stock images and editing options directly in the email builder.
- A selection of fully responsive and customizable email templates. Quickly build campaigns for your most important touchpoints, from welcome emails to abandoned cart messages.
- Audience segmentation. Easily segment your contact lists and send targeted campaigns.
- Personalization of email content. Tailor your content for all customers.
- A/B testing. Learn what resonates with your audience and optimize future campaigns.
- Send Time Optimization. Deliver emails at the best time for each subscriber.
- Detailed email metrics. Track how recipients engage with your campaigns, from open rates to click heatmaps.
Brevo AI
Brevo provides you with AI assistance. We've added new AI features to create marketing content directly from the Brevo platform. Our AI assistant helps you generate subject lines, marketing content, and email segments that convert.
More: discover our AI agents that work for you!
Marketing automation: You can use Brevo’s marketing automation tools to scale your email marketing with features such as:
- Autoresponders (e.g. welcome emails)
- Ready automation templates available
- Website tracker that triggers workflows based on user behavior
- If/then scenarios
- Lead scoring
- Automated contact management
- Omnichannel automations possible (email + SMS + WhatsApp + push)
Transactional emails: If you need to send transactional emails triggered by an activity like account confirmations, order updates, or abandoned carts, you can manage these with Brevo alongside your marketing campaigns.
SMTP relay: Brevo works as a bulk email service, depending on your goals and needs. It’s just as easy to create branded transactional emails and set them up to be sent at the right time with great deliverability.
Multichannel marketing: Multiple channels such as SMS marketing software, WhatsApp, live chat, and push notifications are all accessible within Brevo’s interface.
Tracking: Thanks to the Brevo Tracker, you can trigger emails based on how users interact with your website. There are also ready-to-use plugins for integrations with ecommerce platforms like Shopify and WooCommerce.
Metrics: Brevo not only measures core email KPIs like open rates and click rates, but Standard plans give you detailed heat maps of where people clicked in an email when they engaged with the campaign and from what geography. This allows you to fine-tune campaigns for optimal results.
Pros
- Ease of use: Brevo's tools are basic and accessible, making it suitable for users looking for a no-fuss solution.
- Affordability: Brevo is more affordable compared to some of the other solutions on this list, making it a good choice for all budgets.
- Multichannel: With SMS marketing, WhatsApp campaigns, and chat, Brevo lets you go beyond email and run your marketing strategy across channels.
Cons
- Less specialized features: Brevo is a basic, all-in-one marketing and CRM suite. However, it may not be suited for those looking for an industry-specific, enterprise-grade solution (e.g. Klaviyo for large ecommerce stores).
- Limited templates: Brevo's email template gallery may appear more basic or limited compared to some competitors, such as ActiveCampaign.
Pricing for Brevo’s email marketing platform
Brevo is a good option for businesses looking for email marketing solutions that scale with them. However, we may not be the best tool for everyone (which is why you might want to consider a Brevo alternative).
That's why we encourage you to sign up for a free account and see for yourself how Brevo can grow your business. Our Free plan lets you send up to 300 emails a day for free up to 9,000 emails/month.
Paid plans start at $9 for 5,000 emails per month. When picking a paid plan, pricing will depend on the number of emails you want to send each month. Packages include email support, while phone support is available with the Professional plan.
Exceeding Expectations: A Five-Star Experience with Brevo
I recently had the pleasure of using Brevo's services, and I must say, my experience was nothing short of exceptional, meriting a full five stars. From the outset, the team at Brevo demonstrated unparalleled professionalism and dedication to customer satisfaction. Their attention to detail and commitment to providing tailored solutions truly set them apart in their field.
Bob,
Brevo user
Several Sales and Marketing Tools in One System
We stumbled upon Brevo by accident as we were using a system just for sending marketing emails. We discovered quickly that Brevo offered multiple different digital sales and marketing tools to enhance both our manual branded client engagement tasks, but also offered automation tools to aid our day to day sales efforts. Again, we never experienced any issues with the service itself. But it's great to know that Brevo's quick assistance is there if something goes wrong.
Stephen Day,
Brevo user
Brevo has most of the tools a small business needs
Brevo has most of the tools a small business needs for marketing and sales at a very reasonable price, without limiting your list growth. It has email marketing, CRM, transactional emails, SMS, live chat, Meta ad management, and WhatsApp messages. All this in a package that's easy to use and grows with your business.
Mor Mester,
Email Marketing Expert
Great range of features
We’ve been using Brevo ourselves for more than five years, and we’ve been really happy with it. It offers a great range of features (especially the automations) and makes creating beautiful emails very easy.
Robert Brandl,
Founder of EmailTooltester
2. HubSpot — Best email marketing platform for enterprise
HubSpot is a popular CRM that offers comprehensive marketing and sales features. It's a good choice for companies looking for sophisticated solutions. Clients typically use HubSpot for things like contact management, lead generation, and collaborating across teams.
Marketing features: HubSpot’s email marketing features are spread between their Marketing Hub and Sales Hub. The Marketing Hub focuses on tools for growing traffic and finding prospects such as emails, landing pages, social media ads, live chat, video, SEO, and content.
Sales tools: The Sales Hub adds email tracking and scheduling, meeting scheduling, CRM, predictive lead scoring, sales automation, email sequences, and reporting. Their Service Hub offers ticketing and support features. Overall, HubSpot covers all digital marketing areas and caters to sales-oriented businesses like SaaS.
Pros
- Integrated CRM and marketing tools: HubSpot offers a unified platform that combines CRM capabilities with email marketing, automation, and sales tools. The streamlined data flow makes it easier to coordinate your marketing and sales efforts.
- Advanced personalization and segmentation: HubSpot robust features such as contact and company tracking are hard to beat. This allows you to create hyper-personalized campaigns that boost conversions.
- Comprehensive support: HubSpot offers 24/7 support plus numerous free resources (e.g. user guides and a comprehensive knowledge base), which have been recognized as some of the best in the SaaS space.
Cons
- High cost: HubSpot's advanced features come with a hefty price tag, which can be prohibitive for small to medium-sized businesses.
- Complexity: HubSpot's powerful and extensive tools come with a steeper learn curve than some competitors. This makes it hard to navigate for basic users.
- Limited email sending at lower tiers: The free plan is capped at up to 2,000 emails per month. This, combined with the onboarding free, means that pricing goes up significantly when you're just starting out.
Price
The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 non-marketing contacts (1,000 marketing contacts). The Marketing Hub Starter plan costs $20 per month per user seat. If that seems steep, check out other HubSpot alternatives or see how HubSpot compares to Brevo.
If unifying data across more than email is the priority, compare the best customer data platform options.
3. Moosend — Best email marketing tool for SMBs and ecommerce
Moosend’s email marketing platform is intuitive and easy to use, with a small learning curve, and a plethora of features.
Moosend’s no-code email builder helps you create your email design fast and efficiently—no previous knowledge of HTML required. At the same time, the platform’s professionally designed, responsive email templates allow you to have your campaign up and running in minutes.
Your automation needs are also covered, as Moosend offers core and advanced workflows. You can create a custom automation sequence using the platform’s visual workflow builder and its condition-trigger-action logic. Or you can use Moosend’s automation recipes that are truly plug-and-play.
Moosend’s email marketing tool allows you to segment and personalize according to any criteria, like demographics, age, location, user behavior, etc. Its platform also allows an email preference center, so your subscribers can choose the content type or frequency of your emails.
With a built-in AI writer, you can quickly craft copy for your campaigns, landing pages, and subscription forms. If you have an eshop, you can also target the right customers with AI-powered product recommendations, and even automatically generate and send campaigns to your most profitable segments.
Pros
- Clean and intuitive interface: Your homepage shows your latest campaign’s core metrics in easy-to-read dashboards. All of the options, from creating a new campaign, to creating custom analytics reports, are easily accessible.
- Reporting and analytics: Moosend offers core reporting and analytics that include open and click-through rates, activity by location, or popular browsers and devices. It also offers custom reports, like best performing date and time, to help you make data-driven decisions for all of your campaigns.
Cons
- Limited native integrations: Moosend doesn’t offer as many native integrations as its competitors. However, you can unify your tech stack with Moosend through Zapier.
- No SMS marketing options: Moosend doesn’t offer opportunities for multiple audience touchpoints, like other tools do.
- No custom reports options for the Pro plan: Moosend’s custom reports are available as an add-on for Moosend+ or an Enterprise feature.
Price
Moosend offers a free 30-day trial. Its prices start at $9/month for 500 unique subscribers and unlimited email sends.
Curious how this tool compares to other email marketing platforms? See our comparison of the best Moosend alternatives.
4. Mailchimp — Best email marketing platform for simple emailing
Mailchimp is one of the most popular email services. Newbies usually start with it because of the simple user interface and then move away to more cost-effective Mailchimp alternatives.
The drag-and-drop email builder and professional templates help you create beautiful campaigns in minutes. And you can grow your audience by adding popup signup forms to your website or creating unlimited landing pages using premade templates.
Digging deeper, Mailchimp offers advanced email marketing tools like A/B testing, prebuilt and custom list segmentation options, and send time optimization. You can also personalize email content, including product recommendations using an ecommerce plugin.
For email automation, choose from pre-built workflows such as re-engagement emails or craft your own customer journeys.
If you want to take your marketing strategy multichannel, the platform also offers social media scheduling and ads.
For paid plans, the price increases based on the number of subscribers in your contact lists. The free plan doesn’t include customer support but there is an extensive knowledge base to help you out.
Pros
- User-friendly interface: Mailchimp's platform is designed for ease of use. This accessibility allows users with varying levels of technical expertise to create and manage email campaigns efficiently.
- Extensive integrations: Mailchimp supports over 500 integrations. That way, businesses can seamlessly connect their existing tools and streamline marketing efforts.
- Reporting and analytics: Mailchimp offers detailed reporting features, including insights into client interactions, geographic data, social media engagement, and integration with Google Analytics.
Cons
- Pricing structure: Mailchimp's pricing can escalate quickly, especially for businesses with large contact lists.
- Les design flexibility: While Mailchimp offers customizable templates, some users have found the design options restrictive, limiting creativity in email design.
- Limited customer support: Mailchimp's customer service is primarily available via email or chat. Phone support is also only available in English on the Premium plan. Users have also reported that response times can be slow.
Price
Mailchimp offers a free plan that includes 500 emails per month (capped at 250 sends a day) and 250 contacts. For higher limits and more features, prices start at $13 for 500 contacts.
If you're undecided, take a look at Brevo's ready integration with Mailchimp or discover how we compare.
5. Kit (formerly ConvertKit) — Best email marketing platform for content creators
Kit (formerly ConvertKit) is an emailing platform targeting online creatives. Email marketing features include the ability to segment your list and personalize campaigns using tags, as well as A/B testing for subject lines.
You can grow your audience with customizable landing page templates and signup forms designed to increase conversions. And if you're using downloadable content as an incentive, it’s easy to automatically send materials after someone fills out your form.
Kit's automation software provides a visual way to set up email drip campaigns powered by subscriber behavior. The workflow editor shows you what your sequences look like in action and makes it easy to alter the path subscribers take. And if you need help getting started, there are automation templates for use cases like webinars and product launches.
All plans let you send unlimited emails. For paid plans, pricing is based on how many subscribers you have.
Pros
- Subscriber management with tagging: Kit provides advanced subscriber management through tagging and segmentation. This makes it easy to send personalized content based on subscriber behavior and preferences.
- Visual automation builder: Kit offers a user-friendly automation builder that simplifies the process of creating complex email sequences. This allows users to design automated workflows with ease.
- Built for content creators: Designed specifically for content creators, Kit includes features like customizable sign-up forms and landing pages, catering to the unique needs of these users.
Cons
- Limited design options: Kit's email templates and design customization options are relatively limited compared to competitors.
- Basic reporting and analytics: Kit's reporting capabilities are less comprehensive, lacking detailed insights such as bounce rates. This can keep users from fully optimizing their campaigns.
Price
The free plan lets you have up to 10,000 subscribers (but with very limited automation features). After that, prices start at $39 per month for 1,000 contacts. Kit also charges transaction fees on sales made through email: 3.5% + 30c.
Discover Kit (formerly ConvertKit) alternatives and how Kit compares to Brevo.
6. Klaviyo — Best email marketing platform for ecommerce automation
Klaviyo mainly caters to online shops. It provides SMS and advanced email functionality for marketers looking to increase revenue. Their editor is easy to use and there are ready-made responsive templates available. You can personalize emails with product recommendations and dynamic blocks.
Klaviyo tracks website interactions and events that you can use for emails, automations and segmentation. All customer data goes into individual profiles, a CRM, where you can dive deeper into understanding buyers.
Klaviyo also offers advanced reporting capabilities. In addition to a metrics dashboard, it provides customized benchmarks for your business.
Pros
- Ecommerce integrations: Klaviyo is known for their integrations with major ecommerce platforms (e.g. Shopify, BigCommerce, WooCommerce, Magento). This connectivity allows businesses to harness customer data for personalized email campaigns.
- Advanced segmentation and automation: Klaviyo provides sophisticated segmentation features. That way, users can create highly specific audience groups based on behavior, purchase history, and engagement.
- Predictive analytics: Klaviyo uses AI to offer predictive analytics, providing insights into metrics like customer lifetime value, churn risk, and expected next order date.
Cons
- Higher pricing: Klaviyo's pricing structure can be steep, particularly for businesses with large contact lists.
- Limited marketing channels: While Klaviyo excels in email and SMS marketing, it lacks support for other channels such as social media posting and website building. Such features are offered by competitors like Mailchimp.
- Steep learning curve: Klaviyo's extensive features can present a learning curve for new users, making it less accessible to those without prior experience in email marketing. Free users only get email support for the first 60 days.
Price
The free plan includes 500 emails per month for 250 contacts. Paid plan prices start at $20 per month for 500 contacts.
Not sure? Discover more Klaviyo alternatives and how Brevo compares to it.
7. AWeber — Best email marketing platform for bloggers
AWeber’s email marketing platform has some handy tools for beginners. On top of a drag-and-drop editor and extensive library of email templates, the platform offers an AI-powered design assistant. This tool uses your website and social media accounts to automatically build on-brand templates for your business’ email newsletters.
AWeber makes it simple to connect with individual customers at scale using tags that you can add manually or automatically. For example, you can tag subscribers based on signup information or when they open an email or click a link.
All you have to do is customize them to your brand and target audience.
