The first wave of AI transformed what an individual marketer can accomplish.
But AI is changing where work happens, and organizations are struggling to scale with it. Today, most AI workflows are still built one person at a time. They depend on knowledge that rarely extends beyond the person who built them.
One marketer discovers an entirely new way to work, while the rest of the organization is left to reinvent it. Breakthroughs remain isolated, and expertise stays siloed.
Iterable’s Winter release changes that.
By bringing the full power of Iterable wherever work happens, with the expertise and customer intelligence to act on it, we’re empowering entire teams to turn ideas into deeply relevant customer experiences at scale.
Bring Iterable into the AI tools your team already uses
AI tools can help marketers plan a campaign, but on their own they don’t know your customers or how your programs run. That context lives in Iterable.
Iterable’s new hosted MCP server brings the full power of Iterable and Nova Intelligence directly into Claude, ChatGPT, and Cursor. Requests run through Nova Agent, so Iterable’s best practices are built into every interaction, and agents can carry out multi-step work instead of waiting for direction at every step.
Marketers can take an idea from first draft to a launch-ready journey, with Iterable’s own UI right inside their AI tool of choice.
Plus, every person signs in with their own Iterable login, and each agent is limited to that person’s existing permissions. AI workflows that started with a few power users can now extend across the entire organization, without requiring custom connections for every individual.
Turn developer expertise into built-in guidance
Developers increasingly hand SDK work to AI coding agents. Without the right guidance, those agents work from outdated information, and the result can be code that looks finished, passes a build, and then fails silently once it’s running.
With AI-assisted SDK integrations, the knowledge and best practices once held by experienced developers become built-in guidance that AI agents can put to work. Iterable’s iOS, Android, and React Native SDKs now give coding agents version-matched guidance, and the setup doesn’t stop at a clean build. It confirms a first message actually sends.
AI-assisted SDK integrations are built to reach a verified first message in under an hour, with developers reviewing every change.
For marketers, that means setting up and building mobile journeys has never been quicker.
Turn more customer signals into timely engagement
A customer upgrades to a paid plan, yet their messages still treat them like a free user. Another just made a purchase and keeps getting campaigns asking them to buy.
In both cases, the data exists. It just isn’t reaching the systems that decide what each customer hears next.
That disconnect leaves customers with messages that ignore what they just did.
Iterable is tripling the number of integrations available through Integrations Hub. Marketers and AI agents work from a richer, shared understanding of every customer, and build more dynamic, intelligent experiences that reflect what customers are actually doing.
Respond to customer behavior with better context
New integrations with subscription and commerce platforms, including Chargebee, Recurly, BigCommerce, WooCommerce, and Magento, help marketers bring supported customer activity into Iterable.
Additional connections with Punchh, SeatGeek, and Typeform extend that context to loyalty activity, ticketing, and customer-submitted information.
Bring CRM and support context into every journey
A change in lifecycle stage or communication preferences can affect what a customer should hear from a brand next. But that information often lives in CRM and support systems marketers can’t easily reach.
New CRM integrations with HubSpot and Microsoft Dynamics 365 bring contact, lead, and lifecycle data into Iterable, while Intercom keeps support and marketing aligned on customer preferences.
Statsig keeps lifecycle messaging consistent with product experiments, Contentful and Google Sheets bring content and catalog data into Iterable, and Dynamics 365 writes Iterable unsubscribes back to the CRM so customer preferences stay aligned.
Make paid media more responsive to the customer journey
That same customer understanding now extends to paid media.
New integrations with Reddit Ads, Snapchat, Microsoft Advertising, and ChatGPT Ads expand the options for coordinating supported advertising audiences with Iterable.
Depending on the destination, marketers can use these connections to support re-engagement and suppression strategies that better reflect where customers are in their journey.
Together, these integrations give every marketer and agent a more complete view of each customer inside Iterable, so campaigns reflect what customers are actually doing rather than outdated information.
Prepare messages for a changing inbox
AI-powered inboxes can now summarize an email before the recipient opens it, so the first thing a customer reads may not be what the marketer wrote.
Iterable’s new Preview of AI Summarization shows teams how supported inbox experiences are likely to summarize an email, so marketers can review and refine their content before it goes out.
Make progress something the whole team can build on
This Winter, intelligence, guidance, and context move with marketers wherever they work. Teams can build and execute customer journeys directly from their AI tools, draw on built-in expertise instead of starting from scratch, and act on richer customer intelligence at every step.
The result? More ideas brought to life. More relevant, personalized experiences for customers. And an organization that builds on the best of every individual.
See what’s new this Winter
Join our Winter launch webinarto see these capabilities in action and learn how your team can use them across customer engagement.
For full availability details and supported integration capabilities, visit What’s New & release notes.
FAQ
How does the Winter release help organizations scale AI-enabled work?
The Winter release brings intelligence, guidance, and context anywhere marketers are working. The hosted MCP server brings the full power of Iterable and Nova Intelligence into the AI tools teams already use, AI-assisted SDK integrations turn developer expertise into built-in guidance for coding agents, and new integrations connect customer intelligence across the stack. What once required custom connections and specialized expertise becomes something every marketer can put to work.
What’s the difference between hosted MCP and the existing self-hosted MCP server?
Iterable’s self-hosted MCP server runs on an individual’s machine with a personal API key and passes requests directly to Iterable’s API, so the AI tool has to work out each step on its own. The hosted MCP server is managed by Iterable and brings the full power of Iterable and Nova Intelligence into Claude, ChatGPT, and Cursor. Requests run through Nova Agent, which handles multi-step work like building a journey and previewing and proofing its email. Each person signs in with their own Iterable login, and their agent can only do what their existing permissions allow. The local server remains available and free for teams that prefer to manage their own setup.
How is access controlled through hosted MCP?
Hosted MCP uses per-user authentication and respects Iterable’s existing role-based permissions, so marketers can work through supported AI tools within their authorized access.
