Walmart is embracing agentic commerce with the launch of its own Agent Gateway to manage transactions and other new features aimed at customers using AI agents, the retailer announced on Wednesday. The move comes shortly after Walmart’s top competitor, Amazon, began blocking AI agents from making purchases on behalf of online shoppers.
The company’s embrace of AI technology differentiates it from other online businesses, including not only Amazon but also various travel and booking sites, which have responded to the growing consumer adoption of AI agents by locking them out of their websites completely. Walmart, on the other hand, had already announced a partnership with a leading agent in the space, Meta’s Muse, and offers integrations with popular AI apps like ChatGPT, Gemini, and others.
