- Arctis GameBuds™ are crafted for a versatile gaming lifestyle and engineered to deliver a HiFi listening experience across XBOX/PS5/Nintendo Switch/PC, music, entertainment, work & play; and KontrolFreek® New No-Slip Thumb Grips are engineered for elite performance and intense gameplay -
WHO: SteelSeries, the original esports brand that fuses gaming & culture, is leading the way in defining a “gaming lifestyle.” The worldwide brand creates industry-defining esports and gaming peripherals with a focus on premium quality, innovation, and functionality.
WHAT: The brand announced two new Matcha and Yuzu colors for its award-winning Arctis GameBuds™. Crafted for a versatile lifestyle and engineered to deliver a premium audio experience across PS5/XBOX/Nintendo Switch/PC, music, entertainment, work & play. Arctis GameBuds solve multiple problems for gamers, including delivering stable, ultra-low-latency 2.4 GHz wireless connectivity for XBOX and PS5, high-quality audio across multiple platforms, and all-day battery life. Updated 2026 firmware provides increased power for rock-solid connection and listen-before-talk (LBT) for improved channel selection to help bypass wireless interference. Now available for all GameBuds™ models. For next-gen console gamers, KontrolFreek®, the creator of Performance Gaming Gear™, has added matching Matcha and Yuzu No-Slip Performance Thumb Grips to the menu for the ultimate cozy collection combo.
WHEN/WHERE: Arctis GameBuds are now available starting September 1 at SteelSeries.com and retailers around the world for the following MSRP: NA $199.99 | UK £159.99 | EMEA €179.99, and matching KontrolFreek Performance Thumb Grips are available at for the following MSRP: NA $12.99 | UK £10.99 | EMEA €13.99.
WHY: Earbuds have taken over the world and become one of the most popular styles of headphones for enjoying music, movies, and content, as well as daily use for phone and video calls, conducting interviews, etc. Now gamers can get the same HiFi listening experience across XBOX/PS5/Nintendo Switch/PC, music, entertainment, work, and play with Arctis GameBuds.
The difference between victory and defeat can be a matter of grip. Purpose-built for the needs of passionate and competitive gamers, KontrolFreek No-Slip Thumb Grips deliver more grip, comfort, and control, and are engineered for a universal fit across XBOX, PlayStation, and Switch Pro controllers.
Digital Media Kit available at: https://gn.box.com/v/GameBuds-Cozy-Collection
To learn more about the brand, steelseries.com, check out the steelseries.com/blog, and join the conversation on Twitter at @SteelSeries, Instagram at @SteelSeries, and TikTok at @SteelSeries.
For more information on the brand check out and join the conversation on Twitter, Instagram, Facebook, Twitch, and Discord. #KontrolFreek | #FreakNation.
About SteelSeries
SteelSeries is the original esports brand that fuses gaming & culture, leading the way in defining a gaming lifestyle, and we have the power to help gamers through our brand, our vision, and our products. The role that gaming plays in moving culture forward is essential, and our worldwide brand creates industry-defining gaming and lifestyle peripherals with a focus on premium quality, innovation, and functionality. SteelSeries is obsessed with helping make a difference by enhancing performance through first-to-market innovations and technologies that empower gamers and fans to push boundaries. Founded in 2001, SteelSeries was the pioneering supporter of esports and competitive gaming tournaments and continues to connect gamers and foster a sense of community and purpose. The SteelSeries family of professional and gaming enthusiasts, entertainers, and athletes is the driving force behind the company and helps influence the design, craftsmanship, and engineering in every piece of gear we create, as well as the brand’s software ecosystem (SteelSeries GG, Moments video clip service, and the Sonar Audio Software Suite). The SteelSeries family of brands includes KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. In 2022, SteelSeries joined the GN family, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the globe.
Chicago, Sept. 1, 2026
