What is the PGA Show?
The PGA Show takes place between Tuesday, January 26th, 2027 to Friday, January 29th, 2027 at the Orange County Convention Center in Orlando, Florida.
Hosted by the PGA of America, this event is the mecca of innovation in the golf industry. Each year, hundreds of exhibitors and thousands of attendees participate, making it the largest annual global summit for the business of golf. It’s the perfect place to discover the latest trends in equipment, technology, apparel and accessories.
After an amazing event in 2026, which saw a range of demo and fitting days, talks, sessions, exhibitions, content creation and more, expect bigger and better things at the event that aims to “drive the global golf industry forward.”
Large, in-person events like the PGA Show can be overwhelming. That’s why we put together this handy guide to help you get the most out of the show.
Where is the PGA Show in 2027?
The 2027 PGA will take place in Orlando, Florida from January 26th to January 29th. There are three components to the show, taking place at two distinct venues:
- The PGA Show Demo Day | Tuesday, January 26th – Orange County National Golf Center
- PGA Education Show | Tuesday, January 26th – Friday, January 29th – Orange County Convention Center
- PGA Show Exhibits | Wednesday, January 27th – Friday, January 29th – Orange County Convention Center
You may register here to attend the show. There are many hotels and accommodations in the area, as the convention center plays host to many conferences and is located close to Disney World and Universal Studios.
What should I expect at the PGA Show?
The PGA Show is the place to go if you want to see what’s new and exciting in the golf industry.
Exhibits
With hundreds of exhibitors, this event brings the entire golf industry together—if you’re a golf professional, you can expect to find everything you are looking for. It is the ultimate golf experience for PGA professionals and buyers. Make sure to take your time to walk the 600,000+ square foot floor and take in as much as you can from expert education and thought leadership, networking opportunities, business meetings and product demonstrations.
Educational sessions
The PGA Show Education Conference is back. With golf’s sustained growth and ever-growing list of innovations, these sessions are essential in order to stay up to date on “current innovations and emerging trends.”
Learn from influential national-level experts from the world of business, golf operations, teaching and coaching, as well as retail. The conference is designed to pack in key tools, insights and valuable takeaways that will help you and your facility prepare for the future.
Learning tracks:
- Executive management: Insights into effective leadership strategies
- Golf operations: Optimize your approach to golf course management
- Teaching and coaching: Approaches to take your golf instruction further
- Golf industry: How to keep up and excel in a rapidly evolving landscape
What’s new at Lightspeed?
It has also been a very exciting year for Lightspeed. We now serve more than 2,20 customers, and our powerful, top-rated golf course management software has evolved so much over the year—we can’t wait to show you all our new and exciting features at the PGA Show!
Book a live demo with our team at booth #3817 for an in-depth look at our platform and the new and exciting features, add-ons and integrations that are available.
Whether you are a current customers, on the hunt for a new golf course management system or just curious to see what’s available on the market, one of our experts will be more than happy to walk you through the product and answer any questions you may have.
Show up with a plan
Trade shows are fun, but they involve some hard work. You attend them because you are a professional looking to better your facility, so you should have goals in mind before attending. If you are planning to make business decisions for your golf course, make a list of vendors you want to meet and educational sessions you want to attend.
We recommend that you take the time to do a thorough and complete analysis of your needs before you attend. It will help you navigate through the immense web that is the PGA Show.
Your analysis should include tee sheet, pro shop and F&B performance, as well as a future projection of your golf course. The golf industry has shifted dramatically in the last year—it’s time to adapt your facility to the new era of golf.
See you at the PGA Show!
As always, the PGA Show is a great opportunity for golf industry professionals to grow their knowledge, improve their facility and keep their pulse on the latest insights and what that means for your business. From everyone here at Lightspeed Golf, we hope to see you in Orlando and wish you a successful 2027 season.
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Written by
Philip Ednie
Phil is the Golf Content Specialist at Lightspeed. He has been working in the golf industry for several years now—ever since he became an intern at Chronogolf while completing his bachelor's degree in International Business at John Molson School of Business in Montreal. When he’s not behind the keyboard, you can find Phil enjoying the outdoors, playing sports with his friends, and traveling the world.
