As competition in the smart ring market escalates, Oura is introducing two new features to give people more insight into their workouts and how they impact their bodies. The company announced on Tuesday it’s rolling out Cardio Effort and VO₂ max metrics to expand workout tracking beyond exercise duration and heart rate zones.
While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors.
