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OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

Source: press TechCrunch•November 11, 2026 at 10:09 AM

OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

In an effort to make ChatGPT an even better consumer discovery engine, OpenAI is launching a host of new features designed to help companies control how users interact with their businesses. On Tuesday, the company rolled out a Business Hub that will serve as a place where companies can create…

In an effort to make ChatGPT an even better consumer discovery engine, OpenAI is launching a host of new features designed to help companies control how users interact with their businesses.

On Tuesday, the company rolled out a Business Hub that will serve as a place where companies can create business profiles that — in a feature that greatly resembles the kind of profiles that Google and other search engines already offer — allow enterprises to verify and update information about their products and services. The feature is currently in beta.

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