- Retail
Merchants can now add fast, free Prime delivery to their own websites and save up to 25% on fulfillment fees with Amazon Supply Chain Services
Amazon Supply Chain Services customers who enroll in Multichannel Fulfillment, along with merchants already using MCF, can now add the Prime badge and delivery to their websites and separately save 15-25% on fulfillment fees.
Key takeaways
- New and existing Multichannel Fulfillment merchants selling in the U.S. can now add fast, free Prime delivery on their own websites at no additional cost.
- Among early merchant adopters, more than 40% of eligible orders on average have shipped with Prime delivery, demonstrating strong early uptake of the option.
- Through the new MCF Preferred Pricing Program, merchants can save 15-25% on fulfillment fees across their own websites, marketplaces, and social channels.
Amazon has announced two new Amazon Supply Chain Services (ASCS) offerings designed to help merchants selling in the U.S. grow across sales channels: a new way to add fast, free Prime delivery to their websites at no additional cost and a discount program on fulfillment fees. ASCS brings together Amazon’s freight, distribution, fulfillment, and parcel shipping capabilities for businesses of all types and sizes.
Multichannel Fulfillment (MCF), the third-party logistics (3PL) service within ASCS, now lets new and hundreds of thousands of existing Multichannel Fulfillment merchants (MCF) selling in the U.S. add fast, free Prime delivery as a shipping option on their own websites at no additional cost, helping drive first-time and repeat purchases while allowing them to retain their existing returns and customer service experiences.
Separately, ASCS also launched the MCF Preferred Pricing Program that allows Fulfillment by Amazon (FBA) sellers to save up to 25% on fulfillment fees for orders placed across their own websites, marketplaces, and social media channels.
These offerings complement ASCS’ Buy with Prime service, which combines fast, free Prime delivery with shopper customer service and easy returns. Together, these offerings help merchants increase sales and lower fulfillment costs wherever they sell.
Does offering Prime delivery on your website increase sales?
For Gabriella Luksander, general manager at Skinnies Instant Lifts, the results have been immediate.
“When our shoppers see Prime delivery on our website, it changes their confidence level, especially first-time buyers,” Luksander said. “Since enabling it, we've seen a nearly 10% increase in sales, orders go out in about a day and a half, and ‘where is my order?’ inquiries have nearly disappeared. For a small team, that reliability makes all the difference.”
The data backs that up. According to a survey, 40% of Prime members are more likely to make a first-time purchase from a site showing the Prime logo, and 50% are more likely to buy again from sites offering Prime delivery benefits. Among early merchant adopters, more than 40% of eligible orders on average have shipped with Prime delivery, demonstrating strong early uptake of the option.
How does Prime delivery work on merchant websites?
ASCS has made fast, free Prime delivery available to MCF merchants without any additional costs beyond standard MCF fees. Merchants can add this shipping option more than compared to enabling standalone Buy with Prime, and do not need to change their payment processing, order management, or store policies.
Once a merchant adds Prime delivery to their website, the Prime badge appears on product pages. Shoppers select Prime delivery as a shipping option, and after the order is placed, Amazon verifies the shopper's Prime membership and fulfills the order from the merchant's inventory in Amazon's logistics network. Order confirmation and tracking come directly from the merchant.
Merchants can activate Prime delivery now through the Amazon MCF and Buy with Prime app for Shopify, with additional integration options through Amazon's Selling Partner API, and partners like Fulfil, LingXing, and WebBee launching soon.
How does the MCF Preferred Pricing Program help merchants save?
As Fulfillment by Amazon (FBA) sellers grow their businesses across sales channels, ASCS is helping them lower their fulfillment costs, with savings that grow the more they ship.Available now, the MCF Preferred Pricing Program gives merchants deeper discounts the more they ship. The program combines a discount on MCF fulfillment fees with FBA credits on each unit shipped, with savings of 15% to 25% on fulfillment fees for the first six months. There are no contracts or long-term commitments required, and merchants can enroll with one click through Seller Central. Discounts apply automatically when merchants ship. For merchants focused on reducing operational costs, these savings can be reinvested into fulfilling more orders, expanding to new channels, or scaling their inventory.
What is Amazon Supply Chain Services?
MCF enables hundreds of thousands of merchants in 11 countries to leverage Amazon's fulfillment network to pick, pack, ship, and deliver orders across Amazon.com, their own websites, other online retailers, and social media channels. By using a single pool of inventory, sellers who fulfilled orders in the U.S. for both MCF and FBA reduced out-of-stock rates by an average of 19% and improved inventory turnover by an average of 12%. Merchants have also reported over an 18% increase in sales or revenue since adding Amazon MCF to their off-Amazon retail channels.
ASCS also offers Buy with Prime for merchants who want Amazon to manage more of their off-Amazon shopping experience. With Buy with Prime, merchants can display the Prime badge and offer fast, free Prime delivery, with Amazon handling the post-purchase experience, including shopper customer service and returns.
“Merchants keep telling us the same thing: they want to use our logistics everywhere they sell because we're fast, reliable, and help them manage their inventory in one place,” said Peter Larsen, vice president of Amazon Supply Chain Services. “Now we're giving merchants two ways to grow: fast, free Prime delivery on their own site at no added cost, and deeper fulfillment discounts the more they ship with us.”
Next, learn more about how to enable Prime or explore the discounts offered through the MCF Preferred Pricing Program.
Update: This story has been updated with additional details about these offerings.
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