- Genius Sports Moments engine to transform live sports data into premium inventory for real-time advertising.
- Fans to be provided for the first time with live data-driven insights and visuals embedded into Liga MX broadcasts, the most-watched soccer league in the U.S., regardless of language.
Genius Sports (NYSE: GENI), a global leader in real-time sports data and technology, and TelevisaUnivision, the world’s leading Spanish-language media company, will enhance live broadcasts of Liga MX for the first time with the launch of visual augmentations, in-game data and premium new sponsorship inventory.
The AI-powered capability gives fans insights into dynamic in-game outcomes, player milestones and win probabilities, integrated into live broadcasts of Liga MX, the most-watched soccer league in the U.S., regardless of language, on TelevisaUnivision’s U.S. networks.
Genius Sports Moments engine uses the same live data powering these on-screen insights to create real-time advertising triggers, transforming key moments in the game into new sponsorable broadcast inventory. Brands will be able to own key moments of the live game action, building meaningful connections with viewers during peak moments of emotional intensity.
This ground-breaking new sponsored broadcast will launch this weekend, beginning with Toluca FC vs Atlas F.C. on Saturday, 12 September, with three further enhanced games that weekend. Liga MX fans can enjoy enhanced, data-driven live broadcasts on TelevisaUnivision every weekend through the end of the season.
Genius Sports is the official data tracking and innovation partner of Liga MX with its AI and data platform GeniusIQ deployed across all 18 stadiums. GeniusIQ captures billions of tracking data points across every Liga MX game and is able to read, understand and predict live gameplay, powering enhanced broadcasts as well as semi-automated offsides and performance tools across Mexican soccer.
“We’re excited to officially launch our partnership with Genius Sports, bringing live insights directly into our leading Liga MX broadcasts,” said Andrew Captan, EVP of U.S. Sports Sales at TelevisaUnivision. “As the league commands massive viewership on our networks and platforms, this presents a unique opportunity to deepen fan engagement among U.S. Hispanic audiences and drive innovative value for our advertisers.”
“Creating new sponsorship inventory within live games is a key priority for leagues and broadcasters,” said Sean Conroy, EVP of Rights & Partnerships at Genius Sports. “Genius Sports Moments uses live game data to power real-time insights for fans while taking key moments in the action and turning them into sponsorable inventory for brands. It gives fans a more engaging Liga MX broadcast while creating valuable new commercial opportunities for TelevisaUnivision and the league.”
