We are excited to announce that etoro has entered into an agreement to acquire LB Finanzas, the Argentine all-in-one financial app.
The acquisition strengthens our footprint in one of the world’s fastest-growing fintech markets and establishes Argentina as our regional hub in Latin America. It also underscores our commitment to giving people the tools and knowledge they need to grow their wealth, with a more localised experience for users in Argentina.
Commenting on the deal, Yoni Assia, Co-founder and CEO of etoro, said: “LB Finanzas and etoro share the same belief: that everyone should have access to the tools and knowledge they need to grow their wealth. By combining LB Finanzas’ local expertise with etoro’s global scale and product offering, we can bring that mission to millions of people across one of the world’s most dynamic regions.
“This acquisition marks an important step in our commitment to building a localised presence in Latin America. LB Finanzas has built a comprehensive, all-in-one financial platform, and joining forces with them will allow us to move faster and go further across the region.”
Camilo Cristia, CEO of LB Finanzas, added: “We started LB Finanzas in Rosario eight years ago with a simple idea: that any Argentine should be able to invest with the same tools people use internationally. Joining etoro lets us take that much further. For our clients, nothing changes today. What comes next is more products and more scale with the same team they already know.”
Tali Salomon, Director for Iberia and Latam of etoro, said: “As someone who grew up in Rosario, I have a close affinity with the LB Finanzas founders and know first-hand the appetite Argentines have for better financial products. This acquisition gives us the platform to meet that demand at scale. Argentina is not just our entry point into Latin America, it is the foundation on which we will build across the entire region. For me, this feels like coming home.”
Who is LB Finanzas? LB Finanzas is an Argentine all-in-one financial app, providing a fully integrated platform covering investing (equities, ETFs, crypto and money market funds), and payment solutions, offering Argentine peso and US dollar accounts. The company has seen a significant growth in userbase and trading volume, reflecting the growing demand among Argentine retail investors for accessible, all-in-one investment products.
How will it impact etoro users in Argentina? There will be no immediate impact on etoro users. In the future, we plan to give users in Argentina access to a wider range of products and services by integrating the LB Finanzas and etoro experiences.
