Extends Logitech G’s global 2026 partner status into China to support the launch of its newest pro-gaming portfolio
Logitech G announced as the Official Peripherals Partner for IEM Beijing across broadcast segments, digital channels, and stage integration
Offers event attendees direct hands-on access to test next-generation Logitech G PRO Series equipment inside the arena
STOCKHOLM, [October 19th, 2026] — ESL FACEIT Group (EFG), the leading esports and video game entertainment company, today announced an expanded partnership with Logitech G, a Logitech brand and a leading innovator in gaming technology and gear. Building on Logitech G’s role as a 2026 DreamHack Partner, the collaboration will now extend to IEM Beijing, where it will serve as the Official Peripherals Partner.
The expanded partnership highlights Logitech G’s strong commitment to the region’s passionate gaming community and coincides with the launch of its latest Logitech G PRO Series equipment line. As the Official Peripherals Partner of IEM Beijing, Logitech G will play a central role throughout the tournament with standard digital entitlements, direct broadcast segment integrations, and immersive live fan experiences.
Attending fans in Beijing will get a firsthand look at top-tier competitive hardware through a dedicated Logitech G expo setup inside the arena. The interactive booth will let attendees test the newest Logitech G PRO Series gear, built in collaboration with the world’s top esports professionals, directly on the tournament floor.
“Expanding our partnership with Logitech G into IEM Beijing allows us to deliver even greater value to esports fans in one of the world’s most dynamic gaming markets,” said Andreas Jernberg, VP Brand Partnerships Development, ESL FACEIT Group. “Logitech G has been an exceptional partner across our properties, and bringing their cutting-edge PRO Series gear directly to our audience in the arena elevates the entire event experience.”
“China remains a cornerstone for global esports, and expanding our presence to IEM Beijing is a natural next step in our commitment to the community,” said Robin Piispanen, General Manager for Logitech G. “We are thrilled to give fans the chance to experience our latest PRO Series line firsthand in the arena and to support the world’s best players as they compete on the IEM stage.”
The extended ESL partnership with Logitech G also coincides with the brand’s landmark anniversary, celebrating 10 years of their PRO line. The latest Logitech G gaming gear at IEM Beijing reflects a decade of design and engineering innovation, shaped in close collaboration with pro players.
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide.
For more general information on ESL FACEIT Group, visit eslfaceitgroup.com, the EFG Newsroom or follow ESL FACEIT Group on LinkedIn.
About Logitech
Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating, and gaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or the company blog.
