Bushel customers can now access GROWERS loyalty tools through the Bushel portal, making it easier to connect farmer purchases and rewards in one workflow.
FARGO, N.D., April 21, 2026 – Bushel, the leading independent provider of software technology for the agricultural supply chain, now gives agribusinesses access to loyalty and rewards programs through the Bushel platform. This added capability helps grain and ag retail businesses strengthen relationships with farmers while keeping daily work in one place.
Powered by a strategic partnership with GROWERS, Bushel customers will gain access to a loyalty program through the Bushel platform, allowing agribusinesses to reward farmers for their purchases across multiple business units—including agronomy, grain, and energy—and incentivize future business. This provides a seamless experience for Bushel customers to easily launch and manage rewards programs alongside existing digital workflows.
“Bushel has always focused on helping our customers run their businesses more efficiently,” said Lacey Seibert, Vice President of Product, Agribusiness at Bushel. “This launch allows us to go a step further, helping agribusinesses grow by strengthening customer relationships and increasing share of wallet. By enabling rewards across business units, we’re helping our customers create a more connected and valuable experience for the farmers they serve.”
The loyalty program allows agribusinesses to offer points-based rewards that can be funded by manufacturer programs and redeemed for future purchases. By connecting rewards across agronomy, grain, and other business lines, the program promotes collaboration internally while encouraging farmers to consolidate more of their business with a single provider.
The launch reflects a commitment to modernizing agriculture by combining operational efficiency with tools that actively drive growth, customer engagement, and cross-business collaboration.
About Bushel
Bushel is an independent software company based in Fargo, N.D. that provides an integrated workflow solution for agriculture. Bushel’s platform includes customer relationship management, customer and commercial portals, offer and hedge management, and farm management and advisement software. Through its wholly-owned subsidiary Bushel Exchange, LLC, Bushel also provides digital payment solutions to its customers. These solutions improve operational efficiency, deliver crucial insights, and increase flexibility, enabling grain buyers, processors, ag retailers, ag lenders and farmers to adapt and expand their operations. Bushel now powers more than 3,500 grain and ag retail facilities, representing more than 50% of U.S. and Canadian grain origination. Over 100,000 farmers use Bushel's technology, making it one of the largest technology networks in U.S. agribusiness. Bushel also meets SOC 2 Type II standards, ensuring robust data security.
About GROWERSGROWERS is the agriculture industry’s leading loyalty program based in Durham, NC. By leveraging AI, proprietary data models, and deep industry expertise, GROWERS helps ag retailers and cooperatives strengthen customer loyalty, increase revenue, and reduce customer churn. GROWERS is redefining how agriculture measures, manages, and maximizes customer relationships. Visit www.growers.ag for more information.
