Posted on:
Sep 9, 2026
AWS Marketplace sellers that activated the request demo or request private offer call-to-action buttons on their listings can now act on customer requests within minutes of submission, while customers are still actively evaluating their products. This happens automatically, with no changes required to their listings or workflows.
When a customer submits a request, they can now provide details about their use case, and AWS Marketplace uses an agentic workflow to evaluate those details and create an opportunity for the seller: an active prospect with a defined use case. Each opportunity arrives in AWS Partner Central with the customer's contact details and use case, so sellers can reach out directly. Previously, an AWS representative contacted the customer to qualify every request before sharing it, adding days of delay. Now sellers receive every active lead the moment it comes in, without waiting for AWS to manually qualify it first. Even when a customer provides only their contact information without additional information, the seller still receives their details as a lead to follow up on for additional qualification, and can enrich it through AWS lead prospecting workflows.
Sellers who have not yet added the request a demo or request private offer buttons to their listings can turn them on by following the steps in the AWS Marketplace Seller Guide. Enabling these buttons lets customers request demos and private offers directly from a seller's product listing page, accelerating product evaluations and reducing procurement cycle times.
