Alexa for Shopping adds 100+ new capabilities to make shopping even faster and easier

• Retail

From building holiday gift lists to managing baby registries to tracking refunds, customers can now handle everyday shopping actions in a simple conversation.

Key takeaways

• Alexa for Shopping, the best AI assistant for shopping, adds 100+ new capabilities to make shopping on Amazon even simpler, faster, and easier.
• Customers can now manage their lists, registries, Subscribe & Save, payments, memberships, and a broad range of Amazon account actions simply by asking Alexa for Shopping.
• Over 400 million customers have used Alexa for Shopping in the last 12 months, and the number of customers using Alexa for Shopping’s agentic features has grown more than eight times since the start of the year.

Alexa for Shopping is the best personal AI agent for shopping. With access to hundreds of millions of products and their detailed information and reviews, plus customers’ shopping history, it doesn’t just help customers find products—it helps them compare options, find great deals, track prices, and hit ‘buy’ at the right moment. Customers use it to research products, compare options, check up to a full year of price history, surface tailored gift recommendations, and track deals and price drops on their behalf.

With features like auto-buy, Alexa for Shopping can even purchase an item for a customer when it hits their target price. The more customers use it, the more personalized it gets—learning from conversations, browsing, purchases, and preferences to deliver an increasingly tailored experience over time.

It’s already helping hundreds of millions of customers shop smarter and faster. Over 400 million customers have used Alexa for Shopping in the last 12 months and the number of customers using Alexa for Shopping’s agentic features has grown more than eight times since the start of the year.

Now, Alexa for Shopping makes shopping even easier by handling more than 100 common shopping actions on Amazon through simple conversation. Whether it’s building a holiday gift list or wedding registry, managing

“Our vision for Alexa for Shopping is to make every part of shopping as convenient as possible,” said Rajiv Mehta, vice president of Conversational Shopping. “Alexa for Shopping can now help with more than 100 brand-new shopping actions, giving customers the ability to handle everything from building a holiday gift list to resolving a billing question just by asking. And this is just the beginning. We're continuing to invent new ways to save customers time and make shopping even more personal.”

Alexa for Shopping helps customers get more done, whether they‘re actively shopping or just keeping their account up to date. Here are some of the new actions added to its broad range of capabilities:

• Create, add to, and edit lists and registries: Whether you’re putting together a grocery list, organizing a baby registry, or managing a holiday wish list, Alexa for Shopping can create and edit lists and move items between them. Try asking, “Create a new shopping list,” “Add all to my baby registry,” or “Show me what’s left on my wedding registry.”
• Manage Subscribe & Save: Manage your subscriptions just by saying, “Skip my next delivery,” “Pause my subscription,” or “Change my delivery to every three months.”
• Maximize benefits of Prime and other Amazon subscriptions: Make the most of your memberships by asking, “What are my Prime benefits?” “How much have I saved with Prime this year?” or "When does my Audible subscription renew?”
• Update delivery instructions: Handle account changes by saying, “Change the delivery instructions on my account,” or “Add delivery instructions on my Palo Alto address.”
• Resolve payments and billing questions: Resolve billing questions, view Amazon gift cards, and check on refunds by saying, “I have an unrecognized charge on my account,” “Show my gift card balance,” or “Where is my refund?”

These capabilities are available now to all U.S. Amazon customers. You can get started by tapping the Alexa icon in the Amazon Shopping app or find Alexa for Shopping at the top of your screen on desktop.

How Amazon uses AI to make shopping simpler

Amazon continues to invest in AI-powered experiences that make shopping simpler, faster, and more personal. In addition to the 100+ new actions, customers can already use Alexa for Shopping to set up “Update Me When” alerts to get notified about new releases and restocks, automate recurring shopping tasks, and snap a photo to find everything on their list or discover similar products with visual search.

Amazon Lens and Lens Live also let customers search and shop using their camera from anywhere in the Amazon Shopping app to quickly find what they’re looking for. And with Shop Direct, customers can discover and buy products from stores across the web. We’ll continue to look for ways to enhance the shopping experience, making it more convenient and enjoyable for customers.

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